• Should You Invest in Giveaways at Your Trade Show Display?

    At any given trade show, you are bound to see about a dozen booths attempting to give away some sort of product for any number of reasons. But, the big question is whether your trade show display should have one as well, as giveaways can involve investing time and money (two things that you do not want to waste). With this said, here is a quick guide to help you decide whether your trade show exhibit should involve a giveaway.

    Do You Need Consumer Information?

    If you want to gather consumer information from trade show attendees, giveaways are a great way to do it. Usually, attendees will not just volunteer to give you their information without reward. So, it is usually a good idea to offer them a product for volunteering their information. By doing this, the volunteer feels that they have earned something for their precious time. Many times, this new information can be more financially valuable to you than whatever you decide to give away.

    Will You Have Signage About the Giveaway?

    Signage is always very important when designing a trade show display. If your trade show booth design does not have some sort of signage announcing the existence of the giveaway, you may miss catching the attention of many attendees, as you cannot announce it verbally to each individual attendee. Essentially, if you do plan to have signage, doing a giveaway may be worth it, however, if you do not plan on having signage, it could very well be a huge waste of your time.

    What is the Anticipated Traffic of the Show?

    Scale is one of the most important things to consider when deciding on whether or not your booth should have a giveaway. Essentially, if your trade show exhibit booth traffic is going to be very low, it probably is not worth creating a giveaway due to the fact that you may have to produce a set amount of product in order to have the giveaway. You want to make sure that the value you are going to get from having the giveaway outweighs the cost of both purchasing or creating the item you are giving away and the time you spent creating the giveaway. It is highly recommended that you ask the trade show organizer what the expected turn-out is in order to determine the number of individuals who may be passing your booth.

    Based on the above criteria, it should be pretty easy to figure out whether it is worth having a giveaway at your tradeshow exhibit. Even though it is a show, it is still business and, therefore, should still be about making your activities financially worthwhile. A final bit of advice if you do decide to have a giveaway is to make sure it is actually something that people will want! Happy exhibiting!