How to Save Your Company at Trade ShowsIn today s economy, it is extremely worrisome not knowing what the future holds. Every day there seems to be another company that is filing for bankruptcy or asking for a bailout. For me, this was the wakeup call I needed to realize how extremely important it is to market your business and get your company s name known.

Even if you are a small business owner who is just starting out, there is no reason your company can t flourish as well as the big companies. Here are a few tips you can use to succeed in this mysterious economy, and making sure your company is not the next to file for bankruptcy.

Know What Your Want to Sell

A common mistake among all businesses is that they want to sell everything in one place, so their customers do not have to go to another company. The problem with this is the fact that you may sell fifty different services, but unless you can specialize in a specific area, your company will not be remembered. Niche marketing is key to being successful. The first thing you need to think about is what service or products are you the most passionate about. Don t try to take on every service available in your industry, but try to pick out the services you feel the strongest about. Ultimately, if you try to take on too much, you will fail because you will not be able to give 100 percent to all fifty services.

Get Out There and Meet Potential Customers Face to Face

It is not realistic to think that the only way you will get business is if the customer comes to you. Get out there, meet these potential customers, and be ready to answer any question they may have. Not only will this information be helpful to the potential clientele, but they will learn to trust you since. A great way to meet them is by exhibiting at trade shows. Another benefit to exhibiting is your competitors will most likely be at the same event, giving you an opportunity to find out what strategies they are using to find clients. Although exhibits are very important, it is even more important to have an eye-catching trade show display. Use simple trade show graphics that have bold colors that will make your booth display stand out.

Don t Underestimate the Power of Following-Up

Approximately 80 percent of companies who participate in trade shows do not follow up with potential customers. Because of this, they are not being remembered and the lead eventually moves on, completely forgetting that they spoke to you at the event. About one week after the show is when you should begin calling these people and finding out if they are still interested in your products or services. At one company I previously worked for, we sent out thank you cards to everyone we spoke to at the trade show. We thanked them for giving us the time to explain our services to them and hoped they would come see us when they are ready to buy. Over half of these individuals came back to us because of the cards they had received.

There are many tips out there that can help make you and your company successful, but this should give you a head start in achieving the financial goals you desire, both personal and professional.