Trade Show Trends on a BudgetWith the economy not improving any time soon, a majority of big and small companies have had to make some hefty, painful budget cuts. Out of all the areas that you now have to cut back on, marketing shouldn t be one of them. Now is the perfect time to start investing more time and money into marketing your business.

Trade shows have always been a very popular, effective form of marketing. You get to meet hundreds of potential buyers and business contacts that you wouldnt otherwise have had the opportunity to meet, thus increasing your ROI.

There are a wide variety of trade show display options that are not only ideal for those of you on a tight budget, but are also uniquely designed in comparison to the traditional trade show displays. Here are a few display systems that are new on the market, but are quickly becoming a fast and budget-friendly option.

Hybrid Trade Show Displays

Hybrid trade show exhibits dont take up as much space as the traditional display systems and is ideal if you have an odd-shaped booth space. The table top display, 10 foot, and 20 foot trade show display sizes are available. They are very lightweight display systems that are simple to assemble and pack away, saving you money on shipping and installing/dismantling costs.

Fabric Tension Display Systems

Wrinkle-resistant fabric is stretched over the aluminum frame, for smooth graphics. There are several configurations to choose from that are unlike other booth displays. They are simple to assemble and are extremely lightweight, saving you money on shipping. A pillowcase construction and a Clean Fit Backer are used to eliminate shadowing and ensuring a smooth, snug fit.

Green Trade Show Displays

Eco-friendly display systems are a trend that won t be going away any time soon. Instead, the trend is increasingly popular and growing. These trade show booths are made almost entirely of recycled and/or sustainable materials. Many of these exhibits come with LED lights, which use 90 percent less energy than other lights. There are many more green trade show displays to choose from than there were 5 years ago.

Just because you have a small budget, doesnt mean you can t purchase a display system that will get the attention you want. The only booth option there used to be was pop up displays. Today, you will find every type and size you can imagine. You may think that you can t afford to participate in trade shows, but the cost of trade shows is minimal in comparison to other means of advertising.


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