Trade Shows

Trade Shows

Unique Trade Show DisplaysIt is easy to see why trade shows are one of the most effective marketing tools you can use. They give you the opportunity to meet tons of new people, giving you the chance to increase you sales as well as meet some business contacts. However, you will not be the only trade show booth at the convention. Dozens of companies will also be exhibiting, all competing for the attention of the attendees. Here are a few simple tips you can use to make your display system stand out at your next event.

Trade Show Trends on a BudgetWith the economy not improving any time soon, a majority of big and small companies have had to make some hefty, painful budget cuts. Out of all the areas that you now have to cut back on, marketing shouldn t be one of them. Now is the perfect time to start investing more time and money into marketing your business.

Listening to Attendees at Trade ShowsCreating a successful trade show display is only half the battle when it comes to effective trade show exhibiting. Keeping the attendees interested in what you have to offer is the other half. Knowing how to talk and listen to your booth visitors is the key in making them feel welcome and as if you and your staff truly care about their needs. Susan Friedmann, The Tradeshow Coach, offers several very useful tips to getting the sale just by listening to what your customers want.

Trade Show NetworkingParticipating at trade shows is not only about having the most stunning custom displays at the event, but it can sure help to bring business to your organization. Making the right connections at conventions is also a must if you want to get the sale. Here are some tips to help make you a success at your next event.

Rise above the competition at trade showsPlanning for having a trade show booth can be a strenuous task, but the end result will make all of your efforts worthwhile. With hundreds, maybe even thousands of people attending trade shows to find products or services they may never have known they needed, you will have plenty of opportunities to draw attendees into your booth. Having an effective trade show display like truss displays will definitely catch the eye of everyone who walks by, but that alone is not enough to hold their interest.

Stunning Trade Show BoothTrade shows can be very lucrative if a great deal of care and detail is included in the preparations. With only 3 seconds to grab the attention of the attendees, it is important to design your trade show display to be eye-catching without being too busy . Here are several tips that will help make your trade show booth shine at your next event.

There are many easy ways to cut the cost of your trade show without sacrificing impact or effectiveness.

One of the best ways to reduce your total show cost is to use a trade show exhibit that is easy to assemble. This will allow your staff to assemble the display which reduces show labor cost. You can also ship smaller, portable displays directly to hotels which usually do not charge for receiving them.

When it comes to international exhibiting, it can be a little scary. Should I shake their hands, bow, or a kiss on the cheek? Should I wear pants or a skirt? Depending on the country you are planning to exhibit in, one preference may be a no-no in one country while acceptable in another. Thanks to Exhibitor Magazine, a few tips from Terri Morrison s book "Kiss, Bow, or Shake Hands, are listed on how to impress without offending the attendees.

You only get approximately 3 seconds to catch the attention of the attendees before they walk past your display. That is why it is so important to have a trade show booth that will pop and intrigue the potential leads to stop at your booth and find out what you have to offer.

Once your convention exhibit stops them in their tracks, it is up to your trade show booth staff to hold their interest and make them want to buy from you. As part of the LinkedIn community, I have seen so many questions about how to properly staff your exhibit. Here are just a few of the questions I have repeatedly seen, and hopefully my answers will help clear the air.

Social media is becoming an important factor in most company s marketing efforts. Most likely your company already has an account with Twitter, Facebook, LinkedIn, or all three.