Social media is becoming an important factor in most company s marketing efforts. Most likely your company already has an account with Twitter, Facebook, LinkedIn, or all three.

These social media websites give you the opportunity to network with other business professionals or meet potential customers around the world, so it seems only natural that it be incorporated into your trade show booth. So, how can you bring business to your display system by using these social media tools? Keep reading

Use Hash Tags!

Hash tags allow everyone in the Twitter world to find you by typing in a certain word. Here s an example of a hash tag I used on my own Twitter page:

Become more "green" at your next #trade #event with a #tradeshowbooth made entirely out of "green" materials

So, now every time someone is looking for tweets with the keywords trade , event , or trade show booth , they will find me. Use the name of your event as a hashtag in order to get attention from people who are interested in that trade show. Don t just do this during the event, but also before in order to inform everyone of the trade shows you will be attending.

Shout Out Your Promotions and Giveaways

Let all of your followers know of any promotions or giveaways you have going on at your display system. Are you having a drawing? Tweet it. Are you offering special discounts only at the trade show? Tell your Facebook and LinkedIn communities about it. Create a sense of urgency by saying something along the lines of Only 1 hour left to receive our giveaway item.

Chat it up with Other Exhibitors

Help each other out by tweeting and face booking (I m pretty sure that s a word), with other exhibitors at the show. Compliment each other s trade show exhibits, presentations, etc. By hearing all of the event commotion, who wouldn t want to see what all the buzz is about?

YouTube it!

Take a video camera with you to the event and capture all of the action on camera! Interview your trade show booth staff and let them talk about what your business has to offer and why people should make their way to your booth. Keywords, just like hashtags, can be added to make it that much easier for people to find your videos. Again, make sure to use the name of the show as a keyword.

These are just a few ideas to give you a head start on ways to use social media to your advantage at trade shows. Once the show is over, track how many tweeters mention your company or the event. Continue to communicate with your fellow tweeters who are talking about the show for networking opportunities at future events.


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