Trade Show Sales TipsTrade show displays can be an excellent investment for your company’s future. These masterpieces allow you to promote products, network with other industry professionals, and generate leads.  As lucrative as exhibiting can be, there is a right and wrong way to do it. By following these tips, you will not only increase your sales, but will lower your overhead costs as you prepare for the event.

Price Your Products Correctly
At trade shows products are often sold at a lower price than they would at the store or on the website. Why? The reason being that there are numerous booths for potential customers to choose from, some of which are competitors with one another. Attendees are going to look for the products that will offer them the most value for their buck. As easy as it is to sell your products at a higher price in order to make a profit at the event, consider offering a discount. This is an excellent way to retain that customer even after your custom display has been packed up and the event has ended.

Choose an Appropriate Show for Your Business
This is a common mistake make among novice exhibitors. Even if there are several events in your area, only exhibit at the ones that make the most sense for your business. For example, you wouldn’t want to register for a toy expo when your in the business of selling pet products. Choose an event where your target audience can be found, as well as other businesses in your industry in order to get the best results from the show.

Make a Connection
All too often exhibitors will launch immediately into their sales pitch before attendees have a chance to look around their booth. If your goal is to scare off the exhibitors, then keep on doing this. However, if you want to create long-lasting relationships that can turn attendees into loyal customers, then this is not the way to go. Instead, get to know these people better by initiating a conversation that allows them to talk about themselves. When the time is right, you can discuss your products, but refrain from doing that as soon as these potential customers set foot in your exhibit. For more tips on how to get the sale by listening, read our blog article.

Register Early
Registering for an event before the deadline has its advantages. One being that discounted rates often apply to early registered exhibitors. Doing this can save you a bundle in electrical, booth locations, drayage, and other necessary fees. Not to mention that you will also get the chance to choose the booth location of your choice instead of getting stuck with whatever is left over.

These are just a few ideas that will help save you money and gain customers. For more ideas on how to effectively design and implement your trade show booth, call Smash Hit Displays. Our staff has experience as both an exhibitor and attendee and will gladly help you create an effective trade show booth without spending a fortune. Call us today.