Identify Trade Shows for Your Business With a Little Research

When you exhibit at trade shows, you probably have some idea of what the ideal outcome will be, right? Well, if you were to exhibit at the wrong trade show, I can guarantee you won t be happy with the results. Even the biggest, most popular trade shows will not produce the return on investment you need to make the event worth your time and money if it isn t the right one for your industry. With a little bit of research, you will have a better understanding of what shows you and your truss display should be at.

Trade Associations

By contacting various trade associations, they will be able inform you of which trade shows are the most beneficial for your industry. Some of the most popular trade show associations include TSNN, Exhibit and Event Marketers Association, International Association of Exhibitions and Events, and Professional Convention Management Association.

Competitor Research

If your competitor is at a trade show, it is imperative that you should be there, too. Do your research to identify the events they will be setting their trade show displays up at so that you also have a chance to promote your brand to potential customers at the same show. Often times, companies will post events they will be at on their website, blog, and social media pages, so these should be the first places to research. Also, by being at the same event, you will have the opportunity to do a little competitor spying, finding out what new products and promotions they have, as well as what they did to their booth to make it stand out.


Talk to people you trust and who have been avid exhibitors in order to get a fresh perspective on what has worked for them and which ones they would recommend for your business.

Attendee List

If you have identified some expos that may be a good match for your company, ask the trade show organizers for a list of attendees. With this list, you will be able to determine if potential customers or networking connections will be at the show. Setting up your booth or trade show display rental just to find out your target audience won t be there will make all of your efforts a waste. If you do see some names on the attendee list that you would like to meet, keep a mental note to search for them at the event.


Trade shows are one of the best marketing mediums available, but without participating in the right ones for your industry, it could be a pricey mistake. With these tips, you will be able to find the events that are right for you and your business.



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