You only get approximately 3 seconds to catch the attention of the attendees before they walk past your display. That is why it is so important to have a trade show booth that will pop and intrigue the potential leads to stop at your booth and find out what you have to offer.

Once your convention exhibit stops them in their tracks, it is up to your trade show booth staff to hold their interest and make them want to buy from you. As part of the LinkedIn community, I have seen so many questions about how to properly staff your exhibit. Here are just a few of the questions I have repeatedly seen, and hopefully my answers will help clear the air.

How many people should I use to staff my display?

This is a question that only you can answer. How large is your trade show exhibit? How long will the show be? Once you can answer those two questions, you should be able to come to some sort of acceptable number. Also, remember that you will need enough staffers to allow every one of them to take a break outside of the booth.

Is it more important to have a booth staff with a positive attitude or product knowledge?

Your booth staff should be up-to-date with all of your new and existing products, but you need people who are excited to talk about your company and products/services. Filling your booth with people who could care less about the business they work for, are lazy, or have body language that clearly says they don t want to be disturbed, may push the attendees away. Product knowledge can always be taught, but a positive attitude can t. Cheerful, extroverted employees that enjoy their job will definitely draw more people in.

What s acceptable dress attire?

Well, let me start off by telling you what s NOT acceptable - t-shirts, shorts, and anything else that makes it look like you just got back from the beach or mall. Your staff should have a somewhat professional appearance. This doesn t necessarily mean business suits, but dress shirts and ties for the guys, and dress pants or dresses for the girls will look very professional. If the employees at your store wear uniforms, have the booth staff also wear uniforms. It is not just what you wear, but also how you wear it that matters. Pants should not be dragging on the ground, your clothes should not be wrinkled, and your shoes should not be completely scuffed up.

I know this may seem like a big list of SHOULD NOT s , but this list of things to avoid will only help you.

Should you use prospecting agents or salespeople?

Prospecting agents are trained to know how to turn leads into sales, but no one knows your products/services better than your employees. It is inevitable that attendees will have questions about what you have to offer, so who better to ask than the people who work with your products everyday?

Having a well-designed trade show display will hook the attendees, but friendly, professional, knowledgeable booth staff will reel them in. Smash Hit Displays would love to help design that perfect, eye-catching trade show exhibit for you. Need help designing your trade show graphics? Let our design team create them for you! Give us a call and talk to one of our knowledgeable sales representatives today.