How to Choose the Right Trade ShowYou have been in the preparation and planning stages of your trade show exhibit for many months. Now that it is complete, you are ready to begin exhibiting. However, could all of your hard work be a waste of time and money?

Absolutely, if you choose the wrong trade show to attend. As eager as you may be to start showing off that stunning display you have created, there are several factors you must take into consideration before deciding which trade shows would be good, lucrative business opportunities for you.

Who s the Target Market?

Not only should you be able to answer this question for your products, but this is something you need to know about the trade show you are thinking about attending. Take a look at the trade show advertisements to see if it seems appealing to your clientele. Also, by obtaining a copy of the trade show vendor s list, you will be able to find out what companies are planning on exhibiting at this event. Would these companies be able to offer your customers products or services they may be interested in? Would the customers of these companies be intrigued by what your business has to offer? If the answer is yes, then this may be just the show for you. If the answer is no, you should probably move on until you find a show that better fits this criteria.

Is the Trade Show Them Related to the Products You Are Offering?

If you sell computers, do you think your odds are better at a Technology Trade Show or at a Home and Garden Show? Most likely, visitors will not be going to the Home and Garden Show in hopes of finding the perfect computer. Instead of standing out among the other exhibitors, you will end up getting overlooked, completely hurting your chances of gaining the business you wanted. It is best to stick with shows where the visitors will actually be seeking the services and products you can offer.

Where Will Your Competitors Be?

If possible, try to figure out which trade shows your competitors will be at to exhibit their products. This information would be excellent information in deciding if the show is a good fit for you. Since you will be competing against other companies that sell similar products or services, it is important that your display system stand out.

There are a ton of brand new trade show displays that have come on the market that are sure to make you unique from your competitors. Some of these new displays include the Alumalite, the Pascale Series, and the Nline.

Once you have taken the previous points into consideration, it should be easy to decipher between a trade show that is a good fit and one that will not be worth your time and money. Don t limit yourself to just one trade show, but try to participate in as many relevant trade shows as you can. This way you will be getting the name of your company out there and will be able to meet many potential customers who may not have been able to attend the last trade show you were at. In addition, the networking opportunity will be fabulous for your company.


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