Trade Shows in a Slow EconomyRecession has become a word used in our everyday conversations especially in the trade show display industry.. In fact, we have been completely consumed with the economy, in both our home and work life. People who have never felt a need to watch the news are now watching it regularly with more interest than ever.

Although the economy is slow, it is not the time to cut marketing dollars. Here are some tips to get booming business in a not-so-booming economy.

1. Rise Above Competitors

These strong businesses work hard to help their prospects and customers flourish during these tough financial times. Finding ways to help you customer base save money will help make your business much more successful.

2. Protect Your Customer Base

Competitors will try to win over your current customers by promising to save them some money. Not only should you be trying to get new customers, you should also do what you can to keep your current customers. By helping these consumers solve their problems, they will become loyal to your company.

3. Survival of the Fittest

In this current recession, there is no room for mistakes. It is crucial to read up on your industry, attending corporate training classes, and to touch up on basic sales seminars you have attended in the past.


Every aspect of your business should be treated as if there is a sense of urgency. Just because the economy is slow does not mean your business should run slower.

5. Trade Shows

When times are tight, your advertising budget should not be cut. Trade shows are a great way to get your business and products noticed. It gives you a chance to meet and greet potential customers. Whether you have a 20 x 20 truss system display or a 6 foot table top display, you will be glad you spent the money to promote your business.



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