5 Ways to Get the Trade Show Results You WantExhibiting at a trade show can be a daunting task. Not only do you have to design the perfect trade show display, but you also have to staff the booth, prepare marketing materials, and find a way to draw in a crowd. Designing the show display is the easy part, as long as you are working with a trusted, reliable trade show booth vendor. To make the rest of the exhibit run smoothly and even generate a lead or two, here are five ways to stand out from other exhibits and get a positive return on your investment.

1.Plan - Let’s pretend that you have a big presentation coming up at the office. Would you just show up and “wing it”? Probably not. Most people would prepare for it days or weeks before it is due in order to make it perfect before presenting it to anyone. The same goes for your trade show booth. Just showing up and expecting attendees to flock to your exhibit isn’t going to cut it. It takes months to plan a trade show booth and the marketing materials to go with it. Give yourself enough time to create a masterpiece that you would be proud to show off at event.

2.Use Social Media - Social media is an inexpensive way to promote your booth to a large audience, so you should definitely take advantage of it. Let your audience know what event you will be at, where they can find your booth in the venue, and what can be expected at your display. Take plenty of pictures prior to the show and post them on Instagram, Facebook, Twitter, LinkedIn, and any other social media account your audience uses. When the trade show has begun, continue to take videos and pictures as a way to show your audience what they are missing by not being at your booth.

3.Engage with Attendees - Help your booth visitors feel welcome by greeting everyone who comes in close proximity to it. Engage in small talk as a way to break the ice, such as discussing the weather or asking what their weekend plans are. If you feel they are very interested in your products, go ahead and ask them what they are looking for so that you can help direct them to the right product.

4.Have Giveaways Available - People love free stuff, especially if it is something they can use on a daily basis. Pens are a popular item because they are inexpensive and has the company’s name and information on it. Some companies opt for magnets or other gadgets, like ice scrapers or bottle openers. Whatever giveaway item you choose, make sure your company’s logo and contact information is easy to see on it.

5.Only Send Your Best Employees - Booth staff should be friendly, outgoing, and knowledgeable. They are representing your company so it is very important they have these three attributes. Choose wisely because sending the wrong employees to man your show exhibit could end up causing attendees to stay away from your booth instead of inviting them in. For more characteristics of successful booth staff, check out our blog post.

These are just a few ways you can help draw in a crowd and get the ROI your company needs. If you are in need of a well-designed and affordable trade show display, call Smash Hit Displays and let our knowledgeable, friendly staff lead you to the perfect booth for your needs and budget.