4 Trade Show Myths DebunkedAre there any roadblocks stopping you from trade show exhibiting? Get all of the facts straight by finding out the truth behind these common myths about trade shows and trade show exhibits.

While trade shows continue to increase in popularity among exhibitors and attendees, there are still some people who are hesitant on promoting their business at them. If this sounds like you, check out these common trade show myths that are usually the reasons behind business owners not wanting to go to events, as well as what the truth is.

1. Digital marketing is more effective than trade show marketing

Many people think that because mass audiences use social media a day, that is the only way they can effectively promote their business. The truth is, even in today s technologically advanced world, nothing can beat the impact of face-to-face marketing that is gained through trade shows. Putting a face to your business will help your audience remember you when they are in need of your products or services.

2. It is too expensive

Trade show displays can be expensive, costing as high as $20,000 or higher. However, if you don t have it in your budget to drop that kind of cash, there are tons of more affordable display systems available. Don t think that the best booths have to be expensive ones; for example, the popular 10 foot Hop up Displays have an eye-catching design that many of our customers love, while only costing between $800 and $2,000. Keep in mind that the more trade shows you attend, the more leads and sales you will get, which will help pay off your booth very quickly.

3. Trade show marketing is not real marketing

Marketing is defined as the action of promoting and selling products and services. This is exactly what you will be doing at trade shows, yet will be in front of your audience instead of through advertisements or the internet. This is the only marketing medium that will allow you to talk directly to potential customers about your products or services and demonstrate how they work. With the ability to educate your audience on your company, business, or products, they will be more inclined to make a purchase than through the Internet.

4. I received poor results at the last trade show I went to, making it a waste of time

A number of factors could have been the reason you got poor results at the last trade show you participated in. Lack of pre-show marketing, going to the wrong trade show, a mediocre trade show exhibit design, and being overall unprepared are all reasons you may not have gotten the number of leads or sales you wanted. First of all, your audience can t plan on going to the show if they don t know about it. Instead, plan on promoting your booth a month or two before the show in order to boost traffic to your booth. Second, do your research on what events are available for your industry, as well as which ones your competitors will be going to because you can bet that your customers will also be at those events. And finally, hire a professional, such as Smash Hit Displays, to help you design your booth for maximum results.


Trade show exhibiting is a powerful way of promoting your products or services, and hopefully after reading the facts behind these myths, you will understand just how beneficial they can be to boosting your brand and selling your products or services.