tradeshow impact2Despite being expensive, trade shows displays are a perfect place where marketing brands and companies gets an opportunity to market and sell their merchandises. To ensure that you adequately maximize on your custom trade show marketing return on investment (ROI), it is very important that you do everything possible to have a cost-effective budget.
The best means you can employ to lower your costs are through knowledge, some little planning, and discipline. However, the following are some other ways you can use to lower your trade show expenses while still making a great impact at your show.


Consider Pre-Wired Electrical & A/V
This is one trade show mistake that most business people make. You should not focus so much on the design of the exhibit to a point where you forget all the wiring and electrical components that are needed.
If you are planning to have laptops or monitors in your custom display booth or certain lighting configuration, then you should put them in place earlier. The moment the display is moved to the show floor from the shop floor, making changes to your booth can be very expensive. Apart from that, the final solution may not appear as good as the one you would have made. Do all you can to prewire the lighting and save money and time.


Choose Between Case or Crate Design
The final design of your exhibit is very important, and so is the design of your case or crate. To save costs, you should use the space you have in the most optimal way possible. Check if there is enough room where you can pack your promotional products or literature, either in cases or crates.
You can significantly lower your drayage bills by having these arrangements in advance. Remember it is very cheap to have promotional products, monitors, and other things packed in the crate as opposed to sending them separately.


Modular Design
One of the best ways to save costs especially if you frequently exhibit is through the use of modular designs. These kinds of designs give you an opportunity to display your products either in a larger or smaller exhibit, while using the same basic structure.
To add on that, a modular exhibit can be available in hybrid, portable or custom display. If you have fixed goals for your custom trade show displays, then you can save the extra cost of buying multiple unique static designs by owning a modular design.