Rise above the competition at trade showsPlanning for having a trade show booth can be a strenuous task, but the end result will make all of your efforts worthwhile. With hundreds, maybe even thousands of people attending trade shows to find products or services they may never have known they needed, you will have plenty of opportunities to draw attendees into your booth. Having an effective trade show display like truss displays will definitely catch the eye of everyone who walks by, but that alone is not enough to hold their interest.

You have 3 seconds to grab the attention of the attendees, so my suggestion for you is to start planning. Do not think that just by showing up at the trade show without any set plans, you will be able to get an overwhelming number of sales. No matter how many people attend the trade show exhibit, you may not get a single sale without the right planning. Consider the following when preparing for a trade show:

  • Determine your goal
  • Engage customers in your trade show booth
  • Follow-up

These tips may seem like common sense, but you would be surprised at how many people walk into a trade show without a plan of action. According to Ideographic Strategies, a whopping 54% of exhibitors don t set objectives and have no formal process to report the outcome of the trade show.

Not only should the goals be well-defined, but knowing what message you are trying to convey to your audience is crucial information you and your staff need to know BEFORE the trade show booths. What products are you offering? How would it benefit your target audience? What advantages do your products have over your competitor s products? These are all key questions that should be answered prior to participating in a convention. An effective way to communicate this message is by having a smaller trade show display, such as a banner stand, as well as a larger display, such as a 10 or 20 foot trade show booth. You can print images of your products on the larger display (but keep it simple, using no more than 2 or 3 images). List all of the benefits and advantages on the banner stand, allowing your booth display visitors to clearly see if your products will or will not be of interest to them. This is a great way for you to talk to interested leads instead of every single person walking up to you to find out what products you sell. Make sure that your representatives all intimately know your product and are giving the same messages.

And finally, following up with interested leads is important if you want to get the sale once the show is done. Get contact info from those who are interested, such as a phone number or mailing address. Let a week pass by since you last spoke to these people at the event, and then either call them or send them a thank-you card with your contact info. By waiting a week, it will give these leads time to think of any other questions they may have forgotten to ask when they saw you at the show. If you let too much time pass by, they may completely have forgotten even talking to you and may no longer feel they need your product.

Trade show displays are one of the most effective ways of marketing your business because you get to meet people who would never have thought to stop by your place of business. However, as I have stated before, you can t just show up without any set plans and expect to get a flourishing number of sales. It all takes preparations in order to become a hit!