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Trade Shows

exhibiting at a tradeshowPlanning a trade show is expensive. It requires the right mix of planning, resources and staff. If not managed properly, the cost can quickly escalate. The benefits that a company gains from exhibiting at a trade show should be more than the expenses incurred. To minimise costs when exhibiting at a trade show, do the following:


Renting a booth

If you are a startup or small sized business renting provides a temporary solution until you can purchase your custom display. It allows you to enjoy the benefits associated with attending and exhibiting at a trade show without breaking the bank. Renting also saves you a lot of money which could have otherwise gone into storage and insurance of the booth. The owner takes over those responsibilities. Renting is also suitable if you are starting out before you decide whether you will be participating in future trade fairs, leasing allows you to test the waters economically. Renting is also suitable if you don't attend shows frequently.

Display concurrently

Trade fairs are held in different locations at different times of the year. Sometimes two trade shows are held on the same dates in various venues. If both trade shows are essential to your business, renting allows you to exhibit in both. Buying two custom displays is not expensive and may not be a smart business move. Trade shows may only collide once a year, meaning the other custom display will be idle. Exhibiting concurrently at two venues gives your business high visibility at a reasonable cost.


To cut on costs of putting up a trade show a company should consider refurbishing an older booth. If you have recently rebranded or are going to the show say to launch new products, you do not need to buy a new custom display. Refurbish your booth to reflect your unique designs, using your preferred graphics and colours. You can change your display inexpensively and still have an excellent booth.

Budget-friendly booths

New does not mean unaffordable. When purchasing a custom trade show display, you can still get one that matches your budget. Depending on the size, design and accessories you can get one that is inexpensive. You don't have to use large screens, go for smaller displays. Simple, cheaper shows will not stop attendees from stopping at your stand. Set up creatively and employ the right staff and you will have your booth full of potential customers.

How to become a trade show exhibitor on a budget. One of the most fundamental aspects of a custom trade show display is budget. It is the decision of every exhibitor to decide the specific amount of money that they want to invest in the booth. But it is very hard to keep all the expenses below the budget.

It is therefore very imperative to look for cost-conscious opportunities particularly if you are operating on a tight budget. Here are some of the tips from Smash Hit Displays that you can use to save costs.


Do Your Planning Early

When you plan quite early, you will have greater chances of getting discounts and even assortment of other benefits. Early bird exhibitor registration presents many discounts, and you can be lucky to have the most cost-efficient methods of shipping and ensure that your goods get to the event in good time. This is one of the ways you can use to save costs without compromising on the quality of your custom trade show display.

Think of Refurbishing Your Old Booth

It is a very frugal affair to purchase a new trade show booth for every trade show that you attend. Upcycling your old booth is one of the ways you can use to save money. Think of reusing your existing tarpaulins, flyers and other graphic materials to avoid spending more dollars on purchasing new ones. For a first time exhibitor, you can then think about purchasing a used booth from an exhibitor who does not use it or just rent one. It is also possible to purchase used booths on online resale and have it refurbished to give it a new look based on your theme for the show.

Buy Marketing Materials in Bulk

You can save your per unit cost when you opt to purchase marketing items such as brochures, promotional pamphlets, and giveaways in bulk. The good thing about buying in bulk is that you will have the items at a wholesale rate and you will end up saving a lot of money that you can use elsewhere. For more tips on how to promote your brand, check out our blog.

Lower the Number of Booth Workers

Another way of saving during your custom trade show even is to limit the number of booth staff that moves around with you. Only fly around with those who play very critical roles at the show. Taking too many staff with you would only translate to additional expenses on transportation as well as the hotel bookings.

These are some of the tips you can use to ensure that you have a cost effective custom trade show display. Get in touch with Smash Hit Displays to learn more.

las vegas trade show displaysTrade shows alone can be extremely intimidating. With the expertly designed trade show booths, professional staff, and thousands of attendees to talk to, it is no wonder some business owners shy away from exhibiting. That being said, trade shows can be one of the best things you can do to boost sales and increase your networking circle, especially in a city as lively as Las Vegas.
This is a city that people from all over the world will visit because of its innovative and larger-than-life buildings. The custom displays at Las Vegas Trade Shows also have these qualities. In order to make sure you kill it at your next event in this city, here are 5 tips to remember.

1.    Prepare for the trip
One of the most critical steps exhibitors need to remember, yet often forget, is the preparation part of their booth. How familiar are you with the layout of the event? Do you know who the other exhibitors and attendees will be? Have you educated yourself on the rules and regulations of the venue? These are all things that need to be done ahead of time in order to calm your nerves and make this a positive exhibiting experience.
2.    Hire the right staff members
There is such thing as wrong staff members. These people include those who are not comfortable speaking to leads or other exhibitors, as well as those who are easily distracted and lack the professionalism needed to boost sales at their custom displays. Since Las Vegas is a destination that is full of distractions, it is important that you hire the right people for the job.
3.    Research trends
Exhibitors will be traveling from all over the world to promote their products and brand, many of whom will have an active social media campaign, the latest technology in their booth, and other enticing things that will draw the attention of potential customers. Stay on top of the latest trade show trends to ensure that you are a strong competitor against these advanced businesses. By doing so, you will also be remembered by attendees long after the event has expired.
4.    Stay hydrated
The scorching heat and humidity in Las Vegas is a recipe for disaster if you and your staff members have been drinking too much alcohol and not enough water. Keep water with you at all times in order to prevent any health emergencies from arising. Also, staying nourished with a healthy diet will also keep you feeling your best, so try to eat foods that contain water, such as watermelon and cucumbers.
5.    Have a traveling plan
Nothing is worse than not having a route mapped out or definite lodging reservations. Decide how you will be traveling once you arrive in the city (uber, taxi, car rental, etc.) and double check your hotel reservations to ensure they are set and ready for you to check in. You will be able to relax a bit once these plans are set.

Another important tip is to have fun. If the trade show has a mixer or other social event for exhibitors, attend. This will be a great way to size up the competition and network before the event. Also, take the time to take your team out on the town to check out the sights before having to head back home.
If you are unsure as to what trade show display to go with, call Smash Hit Displays and let us help. We have an extensive list of truss systems, custom trade show displays, and trade show display rentals, to name a few, that we can build for you. Let us help make you a smash hit at your upcoming Las Vegas trade show.

tradeshow investmentTrade show displays are a popular medium that most businesses rely on to market their products to new customers and even to reach their existing clients. Although having a trade show display can cost you a fortune, it is worth the risk as long as you pull it off properly. It will come with benefits that can boost your business in the short-term or the long run depending on your actions. Below is a rundown of some benefits you can expect by investing in a trade show display.

Lead Generation
You probably know how frustrating it is when you try following up on a sales lead only to be forced to leave a voicemail. Trying to get heard is one of the hardest things when it comes to outbound marketing, especially if your company is just one of the many businesses trying to win a new customer. One of the greatest benefits of participating in a trade show is that it gives you an opportunity to meet your potential customers in person as opposed to talking to them over the phone. By talking to them on the phone, you may be treated like just another voice. On the other hand, by meeting your prospective customers face-to-face, they get to know who you are and they may even want to connect with you.

Strengthening your Existing Customer Base
Inasmuch as meeting new customers and expanding your customer base is a great idea, focusing on your existing customer base is equally, if not more, important. You should not forget to give your existing customers some time. The fact that someone has bought from your business does not necessarily mean that they will buy from you again. Thus, it is imperative to work on establishing long-term relationships with your existing clients. Trade shows are great events where you can meet your old customers and have constructive engagements with them. This way, you can have a strong base of loyal customers who will not only buy from you again but also refer their friends and relatives to your business.

Business Branding
Having a tradeshow display will give your customers the impression that your brand is still strong. The greatness of your company and your products will be reiterated in their minds. Tradeshows are, therefore, an opportunity for you to enhance the confidence that your customers have in your business, particularly if your presentation is spectacular. Besides, you will be in a position to examine how your competitors are doing and objectively gauge where you are. This will enable you to rethink your marketing and branding strategy to either maintain your position or climb a notch higher.

Speeding up Market Research
Market research is critical when it comes to securing a company's continuity. Markets are dynamic, and without adequate information, a company can easily become extinct. It is, therefore, imperative to collect feedback from the market and note the changes that the market is undergoing in order to respond to them promptly. Tradeshows are great places where you can directly interact with the market and collect first-hand information. This information will facilitate your market research, which will allow you to adjust your products and services in line with the emerging market expectations for your business to stay ahead of the competitors and survive in the long-run.

Launching New Products
When you are introducing a new product to the market; getting the right platform to launch it can be a big challenge, particularly for small businesses. Luckily, small businesses can use the platform provided by trade shows to promote new products. This is because trade shows allow business people to market to a big number of audiences, including regular and new customers. Thus, by participating in a tradeshow, you can have the chance to promote your new products both to your existing customer base and to your prospective customers.

The Takeaway
Overall, it is apparent although participating in a trade show and having a display there can be an expensive endeavor, it is worth trying. It comes with a number of benefits that will help your business to grow. For instance, trade shows are a great way of meeting your prospective and existing customers in person in addition to enhancing the strength of your brand. It also gives you a great opportunity to understand the market better and to keep your brand relevant. Thus, if you have not been paying attention to trade shows, there is a lot that your business could be missing. Start investing in trade show displays and you will note that they are worth every penny you are going to spend.

tradeshow impact2Despite being expensive, trade shows displays are a perfect place where marketing brands and companies gets an opportunity to market and sell their merchandises. To ensure that you adequately maximize on your custom trade show marketing return on investment (ROI), it is very important that you do everything possible to have a cost-effective budget.
The best means you can employ to lower your costs are through knowledge, some little planning, and discipline. However, the following are some other ways you can use to lower your trade show expenses while still making a great impact at your show.

Consider Pre-Wired Electrical & A/V
This is one trade show mistake that most business people make. You should not focus so much on the design of the exhibit to a point where you forget all the wiring and electrical components that are needed.
If you are planning to have laptops or monitors in your custom display booth or certain lighting configuration, then you should put them in place earlier. The moment the display is moved to the show floor from the shop floor, making changes to your booth can be very expensive. Apart from that, the final solution may not appear as good as the one you would have made. Do all you can to prewire the lighting and save money and time.

Choose Between Case or Crate Design
The final design of your exhibit is very important, and so is the design of your case or crate. To save costs, you should use the space you have in the most optimal way possible. Check if there is enough room where you can pack your promotional products or literature, either in cases or crates.
You can significantly lower your drayage bills by having these arrangements in advance. Remember it is very cheap to have promotional products, monitors, and other things packed in the crate as opposed to sending them separately.

Modular Design
One of the best ways to save costs especially if you frequently exhibit is through the use of modular designs. These kinds of designs give you an opportunity to display your products either in a larger or smaller exhibit, while using the same basic structure.
To add on that, a modular exhibit can be available in hybrid, portable or custom display. If you have fixed goals for your custom trade show displays, then you can save the extra cost of buying multiple unique static designs by owning a modular design.

Las Vegas trade showsTrade shows provide a perfect opportunity for business people and customers to interact. Traders find new contacts and promote their goods and services while buyers exploit the shows to find quality products at the best rates. Las Vegas is holding the following trade shows in the coming months so you can take note of them and plan to attend that which interests you.

The AHCA/NCAL Convention & Expo 2017
The convention will take place from October 15 to 18, 2017 at the Mandala Bay Convention Center. The assembly is open to the members of the public and others interested in the industry. It is an ideal show for health practitioners and manufacturers of medical equipment.
The purpose of the show is to allow participants learn about the latest technological advancements in the industry and how they can benefit from them. The American Health Care Association (AHCA) has organized the event.

Surfaces 2018
The Surfaces exhibition is held once every year in January, and it is open to the public. The event is designed for floor covering professionals, but others in the building and construction industry can find it useful. Home and office designers also have a place in the show. The 2018 edition will take place at the Mandalay Bay Convention Center and is being organized by Hanley Wood Exhibitions.

StoneExpo – Marmomacc Americas 2018
This annual exhibition is the premier exhibition for leaders of the stone industry in North America. The show will take place between January 30 and February 1, 2018. The trading public is invited to the show which will take place at the Mandalay Bay Convention Center. Hanley Wood Exhibitions also organize the event.

The International Surface Event West–TISE 2018
The Mandalay Bay Convention will be the venue for this event that is scheduled to take place on January 30 and February 1, 2018. The show is an expo for people in the floor covering, stone, and tile industry. The event takes place every year and attracts professionals involved in home construction. Members of the public can attend and learn more about developments in the industry. Hanley Wood Exhibitions are the organizers of this event.

Medtrade Spring Conference & Expo 2018
Emerald Expositions has planned the annual home health-care industry event for February 2018. It is a perfect opportunity for people in the HME industry because Medtrade Mission aims to provide avenues for stakeholders in the industry to grow their businesses. The Mandalay Bay Convention Center is once again the venue for this event.

Magic Las Vegas 2018
If you have an interest in clothing, footwear, and fashion accessories for men, women, and children, then the Magic Las Vegas event is the place for you. The expo is held twice each year in February and August. This show is held at the Mandalay Bay Convention Center, and Ubm Fashion Inc organizes it.

For traders and the public in general, Las Vegas has plenty to look forward to in the coming months. It is advisable to confirm the dates of the event you intend to attend as the organizers can adjust them.

10 Reasons Why Your Company Should Invest in Trade Shows

Whether they are just starting out, have a small budget, or simply aren t sure if it will be worth their time to participate at conventions, there are plenty of reasons to put yourself and your brand out there through this marketing medium. If you are still on the fence, consider these 10 reasons why it would be a smart move to invest in a trade show display.

5 Reasons Trade Shows are Worth Your Time

While some people can argue that technology and the Internet offers a more convenient option for people who are looking for ways to network and connect with other professionals and/or potential new customers, there are still plenty of reasons why trade show displays continue to be a sound investment that will practically pay for itself.

4 Trade Show Trends to Look for in 2015

With 2015 well underway, here are just a few trends that will be taking over the trade show industry.

Trends to Look for in the Trade Show Industry in 2015We are only a month into the New Year and I have already noticed a ton of trends taking over the trade show industry. Here are 4 of those trends you can expect to see at your next event.

As technology and marketing tools continue to evolve, so do trade show stands. Exhibitors try to gain the attention of attendees through flashy lights, fun activities, and amazing giveaways in order to make a lasting first impression on potential customers. If you want to avoid having a boring, forgettable booth, follow these trends when designing your trade show display.