Having been incredibly busy with the daily demands of our trade show display company, it truly saddens my heart to know that a week ago, my fairly new friend, via Twitter and email exchanges, trade show veteran, Joyce McKee passed away.

Trade Show Veteran Joyce McKee Passes Away alt

Joyce McKee, a well-known 25-year trade show veteran and most recently CEO of Joyce McKee Company, passed away Nov. 19 after suffering a stroke.

Her company was a results-based marketing firm focused on direct marketing programs that created solid customer relationships and helped drive revenue goals.

Joyce McKee was the most positive person I have ever known, said Cathy Breden, COO for the International Association for Exhibitions Events.

She added, Whatever her troubles were, she always had a smile on her face and a positive attitude. She served IAEE in many capacities, and most recently has been the blogger for CEIR s blog. She was passionate about the exhibition business and a true friend. This just reminds us all, live each day to the fullest, and be pure of heart and spirit, as Joyce was.

McKee gained a broad perspective of the trade show industry through serving associations, for-profit shows, suppliers, etc. in a variety of client assignments.

She also was very active on social media, regularly tweeting on a variety of topics.

I had thoroughly enjoyed our brief conversations about the trade show industry and social media. The more that I have learned about her, the greater my heart hurts for her family, friends and fellow trade show industry veterans who got to know her far better than I did over the last six months. She was an incredibe human being who cared for a 97 year old lady and have a huge love for service dogs.

Please take the time to read the post from Rachel Wimberly on TSNN.com.

Thank you.

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