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Trade Show Planning: Stay Calm and Stress-Free With These TipsPlanning for an event can be an extremely stressful job. From designing the trade show display booth and ordering marketing materials to deciding who will staff the booth can be overwhelming. Preparing for a trade show does not have to be stressful, but can actually be fun. Here are some ways you can stay calm as you continue planning for an upcoming event.

Top 5 North American Trade Shows in JulyNow that summer is in full swing, it is time to get serious about trade shows. Promoting your business with trade show displays will get people talking about your products or services, as well as allow you to connect with other professionals in the industry. So, if you are serious about getting more leads and sales, there are plenty of trade shows this month to consider attending. Keep in mind that in order to be successful at these events, you should only be participating in shows that most relate to your industry. Here are our choices for the top trade shows to exhibit at in July.

Is your budget stopping you from marketing your brand at trade shows? The ROI you will get back from a trade show booth will more than pay for itself in a few shows. However, there are several ways you can stretch your dollar and make the most out of a small budget.



The Social Tradeshow by Traci BrowneLeveraging Social Media and Virtual Events to Connect with Your Customer is what The Social Tradeshow, written by Traci Browne, hits at the heart of now and is the future of success in the trade show industry. Companies that do not take advantage of social networking to build their community, around their niche, and their products is missing out on the massive impact that social media can have on their business sales.

The Social Tradeshow covers:

Practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to:
* Create goals, measurable objectives, and strategies
* Identify the tools and techniques most likely to work for you
* Integrate social media and virtual events with existing pre-show, at-show and post-show tactics
* Avoid older virtual techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations
* Expand and enhance your community of customers and prospects year-round
* Demonstrate the value of social media to key decision-makers


Having been incredibly busy with the daily demands of our trade show display company, it truly saddens my heart to know that a week ago, my fairly new friend, via Twitter and email exchanges, trade show veteran, Joyce McKee passed away.

Trade Show Veteran Joyce McKee Passes Away alt

Truth be told, the trade show displays industry is the second largest industry to produce the most amount of waste, after the construction industry. That trash comes from flyers, samples, packaging, and much more. 600,000 tons of trash is generated every year. Shocking, is not it? Check out the graphic below from Smash Hit Displays that illustrates some solutions for cleaning up the trade show industry and making them a green-friendly environment.

The Greater Seattle Chamber of Commerce 2011 Trade Show took place Wednesday, May 11th and our very own Dennis Nixon and Larry Larrivee, along with 150 other exhibitors, got the chance to set up their trade show display in the Qwest Field Events Center. I sat down with Larry to hear what feedback he took away from the convention and what his learnings were from his first event..

The SAAC trade show was held in Long Beach, CA on August 24th and 25th. This convention provides suppliers with a time-efficient way to attract new clients and maintain the distributor relationships that have already been built. Pam Caswell, account executive at Crick Information Technologies, Inc., was one of the exhibitors at the SAAC show. I had the opportunity to ask her a few questions in regards to what she observed from the show.