trade show tips for startups

Startup companies have a lot of things to worry about as they strive to become successful. Trade shows are practically foolproof in that endeavor, but only if you know what you re doing.

Think about the potential of introducing your new business to that many people. With the right techniques, you can theoretically triple your sales with just one or two shows and there are tips you can use to accomplish this.

Trade Show Tips for Startups

Get Busy with the Legwork

Your work begins way before the show takes place. In addition to planning your budget and setting up a goal list, you have to get started on the legwork. While trade shows are excellent places to network, you can begin networking beforehand.

Reach out to current customers, investors, vendors and anyone who helped your startup along the way. Let them know you re setting up a booth, invite them to come, and invite them to invite others as well.

If you take down contact information from even one-time customers, then send out notices utilizing social media and newsletters advertising your appearance at the trade show.

Make an Investment in a Great Booth

There are all sorts of trade show booths available. If you have the finances and think you ll attend lots of shows, a custom trade show display design is worth the investment. You can make your logo stand out, choose your colors, and make sure you have as much space as you need. All the details are up to you, and although you ll certainly pay for it, it s a worthwhile investment if it brings in more business. From portable pop displays to unbelievable unique a trade show booth truss, there is a booth for everyone.

As a startup, however, you may not have the budget for an expensive booth. But, that s okay because you can still make a good investment. Here are some criteria for buying a trade show display:

  • Start small with portable displays like a table top display.
  • Go for a pop-up display or a banner stand display.

As long as your signage is vibrant, visible and interesting, your booth will serve you well.


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