tsea trade show marcom adviceThe members of Trade Show Exhibitors Association s MarCom Committee recently shared their thoughts on how businesses can better communicate in the year ahead. The TSEA Marketing Communications Committee, itself, consists of trade show display marketing professionals who promote the TSEA and its associated activities.

The TSEA Marcom Committee offered the following tips:

Become a Better Listener at your next trade show display and your place of business, listen two-thirds of the time and talk one-third of the time instead of the other way around. In other words then, learn how to help meet your client needs through the art of listening.

Have an in-person meeting with email, texting, and social media, it is easier than ever to just use an electronic means to carry on a conversation. However, an actual face-to-face conversation with a customer at your business trade show exhibit can be more effective since you can more readily understand a person s body language in person. After all, actual live conversations will help you develop long term relationships with clients. Further, brainstorming and business strategy sessions often happen best when meeting in person.

Participate in social media while some people may avoid these networks as they consider it this type of communication to be intimidating or even a time waster, building relationships with your trade show display leads through social media channels can prove to be quite fruitful for your business.

Collaborate with co-workers and clients without a doubt, collaborating with both co-workers and clients alike can bring forth the best outcomes for companies. For instance, today s innovative technology makes collaboration easier than ever especially for people and businesses that may work in remote locations.

Overall, the Trade Show Exhibitors Association s MarCom professionals offered some pretty sound advice for other business associates. Since 2003, Smash Hit Displays has provided clients with affordable trade show displays and other promotional tradeshow products. Our experienced experts can help you to put together eye-catching exhibits that will put you in the spotlight at trade shows and help draw customers to you.