Trade Show Ideas

Trade Show Ideas

trade show displaysCompanies that want to advertise or showcase their products and services must have a professional trade show display in order to attract more business. There are many ways in which participants of trade shows can have a professional looking display.
Participants can do the following:
(1) rent their booths or displays,
(2) have their displays or booths custom built,
(3) buy pre-used displays, or
(4) a combination of all three. Whatever method the participants will decide on will depend mainly on how much money they are willing to spend on their display. When choosing how to build your display for success, the company must consider its budget, the number of trade shows that they are planning to join in the near future, and the image that they are willing to project to the public.

trade-show-faux-pas Participating in a trade show is a significant investment for many small businesses. From the trade show display, to the cost of marketing supplies, paying for the booth space itself and staffing of the trade show booth. Getting a return on investment is important. Generating sales, generating leads all depends on the people who are working in the booth.

Below are 18 faux pas committed by exhibit staff that ruins your business chances at gaining a sale or generating a lead.

trade show displays exhibitBeing a successful trade show exhibitor goes beyond just showing up at the event with your show display in hand. There are several things that must be taken care of before and after the show in order to make the most of your trade show experience and boost your ROI.

In part one, we discussed a few of the critical aspects that affect how your trade show booth design impacts your audience. But what are some of the other considerations outside of the importance of having an effective, eye-popping design?

A.) Substrate (graphic material) and display configuration - which display is best for you? If your design has a lot of fine photo quality detail, you may want to consider a pop up display or truss display that can support Lambda graphics. Lambda is a high definition print that is best suited to photo intensive designs. Fabric is a good alternative, and depending on your budget there are some high quality fabric show displays out there to satisfy even the most finicky graphic connoisseur.



In our last article, we discussed some of the fundamentals when you are designing your booth displays. There are many factors that enter into the successful creation of any design. Some of the most troublesome design pitfalls are those that are not obvious at first glance, but most issues can be pinpointed by viewing your design at 100% zoom and checking every inch. Here are some important tips and considerations that can help you avoid costly mistakes:

Black Backgrounds - check channels for overlapping layers - printers can pick up the most subtle differences in color between true black and any color that is even slightly a shade lighter, but still looks black to the eye. On black backdrops, whenever possible, most printers will allow you to specify print as rich black - this may or may not require you to submit layered artwork. One way to check for this problem for example: in Photoshop, switch to channels and try turning off the cyan layer, or the magenta, and look closely for any discrepancies. If there are any inconstancies in the black, it might not be visible to the eye on your monitor. Even one shade off from true black can show up on a printed graphic.

Trade show displays can be one of the best investments you can make for your business. This marketing tool will effectively promote your products or services at trade shows, conferences, and even at your place of business.


As you begin shopping for the perfect display system for your upcoming event, there are several criteria to look for when picking out the one that will fit your needs and budget. Here are some things to look at when shopping for your display.

Perfect Fit Disp 50d34cf8c252d 214x214So you spent tons of time and money preparing for an upcoming trade show, however there is one major detail that you may have overlooked marketing your trade show booth to your audience before the event.

Without promoting your trade show booths, you most likely won t get as much traffic as you would if all your customers were aware that you would be at the show. Here are a few ways to reach out and give your audience a heads up on when and where they can find you at the show.

trade shows for businessHow to Find The Right Trade Show Convention For Your Business

One of the most effective ways to market your business is through a trade show exhibit because they allow you to meet your potential clients face-to-face instead of waiting for them to stop by your store or office. With only 3 seconds to grab their attention as they walk by, a well-designed trade show display is critical to your success at the event. However, if you aren t going to the right shows, then you won t be meeting the right people. Here are a few tips to help you find the right trade shows for your needs and increase your chances of getting leads.

trade show display Tradeshows serve a purpose. Tradeshows are also very expensive.

Trade Shows are the Most Expensive leads you ll ever generate. Make sure youDo Events Right. The First Time and Every Time.

This post is for SPONSORS of booths at trade shows. Whether you are part of a global company and especially if you are part of a small firm where every dollar really counts. This post is for you.

I also wrote a post for ATTENDEES of trade shows. You can find it here: Eight Tips for Trade Show Success

The primary purpose of a trade show is to drive AAR. This is my term for Awareness, Adoption and Revenue. This is a simple model that I think applies to every product or service. People need to know you exist before they can try it or buy it.

Below are my Tips for Sponsoring Trade Shows.I d like to hear your thoughts in the comments.

As a trade show exhibitor, I think at some point, we have all seen "zombies" at different booths at the trade show. You know what Im talking about...the booth has lame and cheap looking graphics, that is void of people, the booth staff with that has glassy-eyed look with no personality just staring off into space look...

Yeah, we have ALL seen those trade show exhibit booths. What can you do to avoid that?