Trade Show Ideas

Trade Show Ideas

event-staffDid you know that your staff is one of the most important factors when it comes to the success of your next trade show exhibit? A Trade Show Exhibitor s Association study confirmed this fact when the research discovered that trade show booth staff performance was responsible for eighty-five percent of a display s success.

What can you do to help your trade show booth staff succeed?

tsea trade show marcom adviceThe members of Trade Show Exhibitors Association s MarCom Committee recently shared their thoughts on how businesses can better communicate in the year ahead. The TSEA Marketing Communications Committee, itself, consists of trade show display marketing professionals who promote the TSEA and its associated activities.

Make Your Trade Show Display Welcoming. In order to make sales, you must have leads and in order to obtain leads, you must attract the right people to your trade show display. Thus, you should ensure that your trade show display is unique and welcoming to potential visitors.