Convert Attendees Into Customers With 3 Simple TipsWhen meeting someone for the first time, you probably do not begin the relationship as best friends or boyfriend/girlfriend. It takes time to build the relationship through conversations and face-to-face interactions. The same is true for trade show exhibitors and attendees. Sure, the initial meeting with a potential customer at your trade show booth went well, but the work is not over yet. It is up to you and your staff to continue building this new relationship outside of the trade show in order to transform this interested buyer into a loyal customer.

Try these tips to help grow your business and customer base.

1. Do not make unrealistic promises. We may be willing to promise whatever the potential customer wants in order to get them to buy our products or services, but are these promises you can keep? If you are offering benefits, discounts, or free products that you actually can t give away, this possible customer will be left with a bad taste in their mouth over your company. Once they begin sharing this negative experience with friends, family, or co-workers, you can bet those people will not try out your products or services either. If they are not interested in what you are selling without all of the bells and whistles, it might be time to cut them loose and spend your energy and time with people who are interested.

2. Learn when to listen and talk. It is human nature that most people enjoy talking about themselves, so indulge your new customers by letting them do the talking. It is a great way to find out if your company is a good match for this attendee. That being said, there is also a time when you should be the one doing the talking. For example, while the attendee is telling you about a problem they are having, you may have a product or service that will help. Tell them about it when the time is right. Prior to the event, a training seminar may help your staff by letting them try different scenarios that will teach them when to listen, when to talk, and what questions to ask.

3. Nurture this new relationship. If the attendee has decided to move forward with this new relationship by becoming an official customer, the work does not end there. You need to consistently connect with them, such as through post cards, special promotions, email newsletters, or simply by emailing them to find out how the product is working for them and if there is anything else you can do for them. Once or twice a year, such as around Christmas, you may want to also send them a special gift for becoming a loyal customer.

No business would be successful without customers, so try out these techniques in order to get the success your company wants.


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Customers With 3 Simple Tips is a little vanilla.
You could glance at Yahoo's home page and see how they create post headlines to grab viewers interested.
You might try adding a video or a related pic or two to get people
excited about what you've written. In my opinion, it might
make your posts a little livelier.

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