Common Trade Show MistakesIf you want to make the most out of your trade show booth, avoid making these common mistakes.

Conventions are a great way of putting yourself out there and meeting your target audience face-to-face. As much as trade shows can help expand your business, many exhibitors aren t properly planning. Here are a few common mistake exhibitors are making that is hindering their chances of getting the results and traffic to their trade show booths they want.

Wrong Show

Registering for every trade show that comes your way can be a huge waste of time and energy if the show is unrelated to your industry or your target audience will not be there. What you should do is take the time to research every show you are considering setting up a trade show booth at to find out what attendees will be there and who the other exhibitors are.


No Plan

Would you show up to a final exam without preparing for it first? Probably not. However, that s exactly what happens with most exhibitors. Without a pre-show marketing campaign, your target audience won t know about the event. About a month prior to the convention, get your hands on a copy of the registered attendees from the trade show organizers and send out direct mail pieces that lets them know where your booth will be. Also, let your social networking community in on your display booth information. Posting it on Facebook and Twitter, writing blogs about the upcoming event, and posting videos on YouTube are all excellent and inexpensive ways to get the word out.


Bland Trade Show Booths

Attendees are more likely to stop by portable displays that have giveaways, drawings, demonstrations, presentations, or any other attraction instead of a bland display booth with no incentives. It s alright to bribe people to your display system with free promotional products or the chance to win prizes. Once they are in your booth display you ll have the chance to let them know just how wonderful your products are.


Staff is Unprepared

Knowledgeable and happy staffers are just as important as the design of your portable display. Do not staff your convention booth with people who aren t familiar enough with your products to answer any questions attendees may have. Some companies hold a training seminar a day or two prior to the event to refresh the employees memories on the products or services sold. Also, have some role playing exercises to prepare your staff on the tough questions they may be asked on the trade show floor.


No Follow-up Strategy

Once the show is over, you probably have collected the contact information from several interested buyers. Don t let that information go to waste; instead have a strategy in place so that you know exactly who or what department will follow up on leads after the show. Some businesses prefer the people who got the leads are the ones who follow up, while others rely on certain departments to follow up on all of the leads. If you aren t contacting them, there s a good chance your competitor will.


There will be a variety of trade show stands side-by-side, some of which will be competing against you. With these tips and the right trade show exhibit, you are sure to be a hit at the show!



# Katie 2017-09-04 03:36
Where and what orchid are you going to buy are two critical questions
that need clear answers before you go to make the purchase.

If you have decided and put in all the considerations to buy and
care for your first orchid, then the decision where you going to purchase it is also a critical

Let me start with 'what orchid to buy' first. The orchid to buy should meet the general criteria of a healthy plant.
Examine the root, leaves and flowers. A healthy root
is thick and solid, white colored with healthy green tips, a bit moist not dry.
The whole plant is firmly placed in its pot with a moist
potting mix, not too wet or bone dry.

Healthy leaves are pompous and solid with a uniform light green to green color.
There are orchids that normally form black dots on their
leaves such as the Sharry Baby one of the Oncidium orchid types.
Yellowish leaves or black spots could be a sign of unhealthiness.

The attractiveness of an orchid is its flower. It is best to select a plant
with a lot of buds rather than a fully bloomed orchid.
Fully bloomed plants do not last long, since their
condition usually decline after heavy blooming. Orchid with a lot of buds will give you the chance to enjoy the blooming kratom for
sale: a longer time. The recommended proportion of flowers and buds is fifty-fifty.

What orchid to buy depends also on your level of  caring expertise as well
as the growing environment where you are going to keep
your orchid. As a novice you can try to care for the
easiest caring type like the Phalaenopsis or moth orchid.
And as you gain experience you may have broader options to choose from more sophisticated

Choose orchids that are best suited to the growing environment you are able to provide.
Each type has its own characteristic and requirement.
Do not force to buy an orchid that is incompatible to its requirement such the weather, humidity and light.

Dendribiums and Oncidiums are suitable for sunny
environment, while the mottled-leaved Paphiopedilum is fine in a lower light condition. Said in another way, if you
can't provide what is needed by the orchid, just don't buy it.

There are plenty of spots where you can find orchids to buy, which can be grouped into 3 major outlets; the orchid grocery, the reseller and the grower.

An orchid grocery usually sells mass-produced orchids. Being a
mass product, profitability will be of most concern to the manufacturer.
That is why you may find mass-produced orchids potted in low quality mix
that is too moist and might be rotten the roots.

An orchid at a grocery store has probably experienced several stress conditions that include the long transportation chain of
distribution from the greenhouse to wholesalers and finally to the grocery
store. Another possible stressor is being cared by the grocery keeper
who has minimum understanding about orchids.

However you are still able to get a wonderful orchid plant in your grocery.
You just need to be more careful and critical when buying an orchid in a grocery.
Use the criteria mentioned above to spot a healthy one.

An orchid reseller is defined as somebody or party that buy orchids from
a greenhouse or orchid grower and then sells it for a profit.
He or she is not the one who produces the orchids but just nursing
it. An orchid reseller usually possesses better understanding about orchids than people in the grocery store.

Good resellers could bring us some benefits. The orchid will be healthier and not one of the mass-produced orchids and placed in a better mix quality.
The whole plant has usually a better quality. It is unlikely that the orchid is exposed to stress conditions like transportation or improper care.

The presence of an ID tag shows that a reseller cares
for the actual value of the orchid. There is also a
possibility that you could buy an overseas orchid, assuming the orchid will fit to your environment.

Of course you may find some inexperienced resellers, with
merely a profit-oriented mind too. So, just try
to distinguish between the good and the
bad reseller and use the criteria I mentioned earlier.

I am sure you will find a healthy orchid.

An orchid grower is for sure the best place for orchids to buy.
You may be provided with not only a quality plant but also with the accurate knowledge of proper orchid caring.
You can find such grower in orchid societies where
you can become a member and get the benefits
of such membership.

You can buy orchids at greenhouses as well.
Here they grow the plant from seeds and caring it for years before the
show and sell them to the public. Such greenhouses are the best resources for information on orchid growing
and caring which could be especially addressed to your corresponding plant.

Finally, you should always bear in mind when buying an orchid from any place or person that the growing space where the orchids were kept will always be different from
the new growing space provided by you. Meaning to say that a newly
bought orchid should go through an adaptation period, which you should attend to if you wish that your orchid will stay healthy.
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