event-staffDid you know that your staff is one of the most important factors when it comes to the success of your next trade show exhibit? A Trade Show Exhibitor s Association study confirmed this fact when the research discovered that trade show booth staff performance was responsible for eighty-five percent of a display s success.

What can you do to help your trade show booth staff succeed?

#1 - Ensure that your staff is knowledgeable about your product or service. As the trade show attendees may be quite knowledgeable about your product or service, it is important that your staff be capable of answering detailed questions. Thus, besides your marketing personnel, it may be in your business best interest to bring technical staff as well. Of course, when you make this hiring decision, you should consider your audience. If the audience is composed of corporate executives, consider bringing comparative executives from your company as well.

#2 - Choose high energy individuals that can promote your product for hours on a consistent basis. After all, as customers visit throughout the day, it is important that your staff have the capability to deliver the same message to all of these potential customers.

#3 - Ensure that your staff wants to be at the show. While you can choose the best people to work, if they do not want to be there, that will not translate into any additional leads and/or sales for you.

#4 - Ensure that your staff is properly trained. Besides being knowledgeable about your company s products, you should also make sure that they know how to properly interact with potential customers at a trade show.

#5 - Consider hiring a professional trade show marketing professional to properly train your staff. In this way, you can be confident in knowing that your staff will garner qualified sales leads on a more consistent basis.

#6 - Have a pre-show meeting each day. Besides offering motivational support for your staff, a pre-show meeting will also remind your staff of your organization s goals. Overall then, you want to choose trade show display staff that can answer questions about your product or service in an intelligent manner and encourage them to further follow up with your company.

Since 2003, Smash Hit Displays has provided clients with affordable trade show displays and other promotional tradeshow products. Our experienced experts can help you to put together eye-catching exhibits that will put you in the spotlight at trade shows and help draw customers to you.