Trade Show Ideas
Interacting with Different Types of Trade-show Attendees
Depending on what kind of products you have in your trade show, different attendees come with different needs. However, some similarities apply to all types of the attendees. They all want to learn something whether from the speakers, exhibitors or their fellow attendees. Also, they want to have access to your products. However, there are different ways to deal with each kind of trade show attendee to ensure that you get the best from it and that you convert most of them. They include:
This is the kind of audience that you can find in places such as shadowy corners or conference rooms. Most of them tend to be attracted by the charter box and innovative ideas.
Interacting with them
This kind of audience 's head is following everything happening in the trade show and does the best to blend with the rest of the attendees, staying close but some distance from your booth. You are not sure about their presence as you cannot tell if it is your competitor trying to copy your style or just a bystander who wants to know what you are displaying. You can approach the attendees and make them see reasons why you are the right person to fulfill their needs. Use kind words, and you can even use some incentives to bring them closer to your booth. This is the best way to deal with the passive audience and hesitant attendees.
They can also be categorized as squatters. These audiences are very enthusiastic, and their interest in your products keeps flattering you. They will even exchange their cards with you and want to make further connections with you. However, they tend to go out of topic and will even start discussing personal issues like family problems in the booth which could lead to loss of ROI.
Interacting with them
You can interact with these kinds of attendees by doing all you can to bring them back to line either by offering attractive deals or incentives to remind them why they are there in the first place.
If their companies or organizations send them to a trade show, high chances are they are active and hardworking. They are busy people with a lot of errands to run. They tend to be impatient as they want to run other activities.
How to interact with them
Avoid doing irrelevant activities that might consume a lot of time. Be polite and time conscious if you want them to stay. Also, try using fun approaches such as video presentation that will entice them to stay. Moreover, such busy attendees may have a lot going through their mind. It would be wise if you try and close deals with them immediately as they may forget the details later once they leave the show.
Other than doing the basics to ensure that every type of audience is well attended, ensure that your booth is good enough to attract them in the first place. Some of the audiences to avoid include:
This is the kind who only comes because you are offering foodstuff. They will never leave until they have grabbed something even in a scenario where they are allergic to what you are providing.
They are closely related to the foodie. They come mostly if you are giving out gifts like pens or key chains.
Following these tips and being cautious about whom you focus on in your show will ensure that you go home satisfied and you will make the best from the show.
Stretch Your Dollar with These Trade Show Tips
Are you experiencing high costs on custom trade show displays? You don't need to remove your trade show displays completely from your marketing plan due to high cost. However, take a careful look at your trade show costs and you will be able to find ways that you can use to curve some expenses out of your trade show display budget.
Ways to cut down tradeshow display costs and make a big impression
You have to be smart and business oriented in order to get the best from your trade show budget. Since your competitors are being creative and finding ways in which they can outdo you in business, you should use this opportunity to think outside the box and get ways in which you will make your business more successful.
You need to focus on how to minimize the cost of your trade show booth without giving up any marketing impact. Below are some of the points on how your trade show booth can have a high impact for less cost:
Minimize the transportation cost
How can you minimize the transportation cost? You need to secure a low weight booth since booths with a lot of weight will cost you more. New booths are very light and are made of strong materials, less expensive to ship have a sleeker, therefore, giving a very contemporary look.
Rent don't buy
There are so many trade show design firms which rent trade show booths and components. If you usually have one or two trade show events every year you should consider getting a larger booth for one annual trade show. Therefore, renting can be your best option. For more reasons to rent a trade show exhibit, check out our blog post.
Buy used tradeshow booths and accessories
Some companies sell of their trade show pieces of equipment so a to update their tradeshow design so as to match their current ad campaign, therefore you should consider buying from them since the costs are low compared to buying a new tradeshow booth. However, you should be careful not to invest in an outdated booth that will cost you much to transport, assemble and operate, it will not have brought benefits to your business but losses.
Design for easy assemble
Most tradeshow booth designers have begun working with new materials. Hard to assemble with rigid infill panels made of wood booths are outdated. In case you need a tradeshow booth find a well-recognized firm with a good track record of making booths with great graphic impact and do not cost much to set up.
Sticking to a Budget is Simple with These 3 Tips
For swift marketers, exhibiting in custom trade shows and spending money on new exhibiting displays can be a budget-bursting affair. The first thing that you need to have a businessperson who is planning to exhibit at a trade show is a budget. Custom trade shows have become very expensive these days, and a multitude of fees and costs, including space, shipping, furniture, acquisition of equipment, and graphics can be very expensive. But the following tips from Smash Hit Displays can help you in lowering the costs of display making your trade show a success.
Watch On Weight
You can attract more visitors to your booth by selecting exhibition displays that are visually appealing. Just as in other industries, the hiking prices of gas seems to be trickling down into the trade show business, hence increasing the cost of transportation. They are then passed down to the exhibitors in the form of higher costs of drayage for display deliveries as well as higher costs of shipping. The only way to lower this load cost is going to the lightweight trade show materials.
Ever Tried Retractable Banner Stands? Try Them Today
Besides being so easy to store, trade show banners can also be used again in other custom trade show events, without having to look for further modifications. Banner stands that can incorporate a myriad of banner sizes can save much cost because they can be reused even with new graphics and design.
Retractable banner stands will overcome the trade show rigors and still work perfectly well. There are even certain variety of banner stands that can be joined to come up with fullback walls, bent to design different shapes and turns.
Go For The Hybrid Exhibit Design
It does not take much time to install a hybrid or modular display, and they are mostly available in low-weight designs. You do not need tools to assemble these types of displays, making the whole process of putting up cost-effective and seamless. The models in the market today use tension fabric graphics, which can be easily folded and packed, and above all, are very light. In fact, they can be even washed by a machine. You can easily reduce the hybrid exhibits in small bits and even pack them in containers and ship them easily. In the end, you will notice lowered costs of shipping and handling.
Smash Hit Displays is here to ensure that you have the most affordable custom trade show displays. Get in touch for more…
Create the Perfect Show Display for Less
As a typical trade show exhibitor, the only trick of cutting corners at trade shows is by finding affordable measures that are worth the duration they take to implement fully.
The following tips by Smash Hit Displays are guaranteed to greatly lower the amount of time you spend on your trade show displays, without costing you any substantial amount of effort and time.
Ensure You Have a Calendar
Organizers for most custom trade show displays offers loads of incentives that are meant to attract as many exhibitors as possible. If you are lucky to get the early bird rates, then you can save much in terms of resources and even time.
Schedule your calendar so that you can have your early registration that may come with great discounts on several show services. You will be able to save so much money on early bird pricing and discounts.
Consider Trimming Your Travel Budget
There are several options in this area that you can consider; the first one has to be the hotel. This is due to the fact that booking your crew into off sites rooms may be cheaper. But staying off site is not the best option because it will eat into your networking chances. You shouldn't be afraid to negotiate with the hotel owners should you choose the off-site accommodation.
Another serious saving is the travel per diem that you provide to your staff. You should take the time to split the portion of their per diem that they do not spend.
Control Your Power
In this area, there are a number of options you can explore. The first one is to lower your electricity requirement by using battery powered lighting. You can also choose to use mobile power center to run small electronics.The second option is to pay exactly what you will need if you choose to use show-supplied power.
To know the actual requirements of your power appliances, you should connect all of them to a power meter, and then total it all up. The estimates you'll obtain will be much more accurate.
Do Not Use Services & Products Offered On-Site
Unforgettable custom displays have one constant, and that is requiring something that you didn't consider. It will be very important to pack all the things you can think of; from the power cords, electrical tape, batteries, surge protectors, cleaning supplies, and trash cans. This is the only way you will be able to avoid the cost of buying any of the items from the exhibit site or hotel.
If you choose to provide treats at your space, ensure that they are in sealed and branded packaging. By doing this, they become giveaways and not consumables.
Should You Invest in Giveaways at Your Trade Show Display?
At any given trade show, you are bound to see about a dozen booths attempting to give away some sort of product for any number of reasons. But, the big question is whether your trade show display should have one as well, as giveaways can involve investing time and money (two things that you do not want to waste). With this said, here is a quick guide to help you decide whether your trade show exhibit should involve a giveaway.
Do You Need Consumer Information?
If you want to gather consumer information from trade show attendees, giveaways are a great way to do it. Usually, attendees will not just volunteer to give you their information without reward. So, it is usually a good idea to offer them a product for volunteering their information. By doing this, the volunteer feels that they have earned something for their precious time. Many times, this new information can be more financially valuable to you than whatever you decide to give away.
Will You Have Signage About the Giveaway?
Signage is always very important when designing a trade show display. If your trade show booth design does not have some sort of signage announcing the existence of the giveaway, you may miss catching the attention of many attendees, as you cannot announce it verbally to each individual attendee. Essentially, if you do plan to have signage, doing a giveaway may be worth it, however, if you do not plan on having signage, it could very well be a huge waste of your time.
What is the Anticipated Traffic of the Show?
Scale is one of the most important things to consider when deciding on whether or not your booth should have a giveaway. Essentially, if your trade show exhibit booth traffic is going to be very low, it probably is not worth creating a giveaway due to the fact that you may have to produce a set amount of product in order to have the giveaway. You want to make sure that the value you are going to get from having the giveaway outweighs the cost of both purchasing or creating the item you are giving away and the time you spent creating the giveaway. It is highly recommended that you ask the trade show organizer what the expected turn-out is in order to determine the number of individuals who may be passing your booth.
Based on the above criteria, it should be pretty easy to figure out whether it is worth having a giveaway at your tradeshow exhibit. Even though it is a show, it is still business and, therefore, should still be about making your activities financially worthwhile. A final bit of advice if you do decide to have a giveaway is to make sure it is actually something that people will want! Happy exhibiting!
3 Reasons Your Leads Arent Becoming Customers
So you think that you are doing everything right and have the perfect design for your show display, but are still having a problem converting leads into customers. The following factors could be the reason your leads arent doing business with you.
6 Planning Tips for Trade Show Success
These 6 tips will take the stress out of trade show exhibiting and will lead you down the right path for success at the upcoming event.
Planning Tips for Generating Quality Leads
Getting the right number of quality leads is no easy feat. It takes time, energy, and determination to get the results you want. The best way to get these results is through a proper lead generation plan. Follow these tips to get the most out of trade show exhibits.
5 Simple Ways to Build Your Professional Network at Trade Shows
Trade shows and expos arent just for generating quality leads, but also for growing your professional network. Here are some simple ways to build long-lasting relationships at events.
Booth Staff Etiquette for a Successful Trade Show Experience
The look of your trade show display is just one part of being highly successful at trade shows. Your booth staff is the other part. Make sure your staff are doing the following to help boost traffic and leads at your booth.
It may be the trade show booth design that draws your audience in, but it is the staff that ultimately determines the success of the event. Hiring the wrong people to staff your display system can be the difference between getting leads and walking away empty-handed. Training these employees is critical so that they know what is expected of them. Here are several rules on what is acceptable behavior and what won t be tolerated by the attendees at the event.