Trade Show Display

Trade Show Display

Word-of-mouth is a very powerful marketing tool, especially at trade shows. If attendees have a positive experience at your trade show displays, they are more than likely to spread the word and become walking advertisements for your business and display exhibits. Not only is word-of-mouth effective, but it also doesnt cost a dime. Here are some ways you can get attendees talking about your trade show exhibits before, during, and after the event.

Just because you are a frequent exhibitor and have multiple trade shows to prepare for doesnt mean you have to purchase brand new trade show displays for each one. In fact, there are several ways you can make your current display system look brand new without spending a fortune.

You may have the friendliest and most knowledgeable staff at your trade show booth and giveaway items, but that does not mean anything if no one is stopping by your display system. The look of your trade show display should answer 3 vital questions: who you are, what you sell, and why everyone should buy from you. Here are a few tips to help you gain traffic at your display exhibit and generate more leads.

You must make your impression in only 3 seconds. Your trade show display has only 3 seconds or less to catch the eye of attendees and draw your target audience in to your booth. If you always keep the 3-second rule in mind when planning and purchasing your display system, you will have an excellent shot at realizing your desired goals and returns.