Marketing Your Trade Show BoothPromoting your trade show booth is an important step in a successful event. If your target audience isn t aware that your company will be at the trade show, they may not plan on stopping by your exhibition booth.

Here are a few tips to effectively promoting your show booth and getting the traffic you want.


1. Get a List of Registered Attendees

Contact the trade show organizers to obtain a list of attendees who are registered for the convention. Not only will this give you an idea of who will be at the event, but you will also be able to send direct mail pieces to them with the details of your display for the trade show. Make sure to include your booth number, location, and an incentive (free promotional product, etc.).

2. Use Social Media

The nice thing about using social media costs little to no money and reaches a much larger audience than print advertisements. If using Twitter, use hash tags related to the show in your tweets and interact with other tweeters who are chatting about the same trade show. If using Facebook, post photos and videos of your show display.

3. Write a Blog About it

A few weeks before your booth will be lined up with other trade show displays at the convention, write a blog about the show. Keep your loyal readers informed of what you are doing to prepare for the upcoming event and what they can expect to see at your portable booth.

4. Contact Other Exhibitors

If you have already began networking with other businesses who will be at the same show, contact them beforehand to find out if you can place a product or two of yours in their display systems to help draw traffic to you. They will more than likely be willing to do this for you as long as you are willing to do the same for them.

5. Be Consistent

Keep the theme of your trade show booth consistent with your promotional items, such as literature, giveaways, and trade show signage. A consistent trade show exhibit will be remembered long after the event.


Dont expect to just show up at the exhibit and get a huge amount of traffic; it takes work and planning to reach those results. With these tips and a well-designed trade show exhibit from Smash Hit Displays, you are on your way to getting the results you want!


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