Now that you have spent months designing your trade show exhibits, but there are several elements to take into consideration in order to make the most of your trade show participation. Here are a few key components you should keep in mind before the big trade show takes place.

Direct Mail

Have you told your customers and target audience where your trade show booth will be and when? If you answer is no, then this is the first thing you need to do. Send out direct mail pieces with some sort of promotional discount, drawing, or giveaway item that can only be claimed at the event. Also, make sure to tell them to bring these direct mail pieces to the event to get the discount or item; this way, you will be able to track how many people came because of this method.

Trade Show Booth Design

You only have between 3 and 5 seconds to catch the attendee s eye before they walk on by, so a well-designed convention booth is crucial. First of all, having a display that sets you apart is important. Custom trade show displays are increasing in popularity because they look unlike the traditional cookie-cutter booths and exhibits, yet have a design that will fit your criteria. If you don t have the time to design a custom display, then there are a variety of unique pre-built displays on the market that have a cutting-edge look, such as the Hybrid Trade Show Exhibits

Secondly, your trade show graphics should be simple, yet have enough information to explain who you are. I like to compare graphics to billboards you see along the highway because the design should be very similar. Use a couple photos, minimal text, and the name and contact info of your company. Simple is better than over-the-top in this case. By trying to cram too much info into your graphics, the attendees may feel overwhelmed.


If your booth space is hidden behind other display systems or in a corner, there s a good chance no one will notice you. The areas that have the highest traffic volume are entrances/exits, main aisles, and near restrooms or food areas. It is so important to plan months, even a year, in advance in order to get one of these in-demand booth spots.


Have clear, visible signage to help increase traffic to your trade show booths. A great way to do this is by using ceiling-mounted displays, such as Hanging Banners. They range in size between 8 feet and 12 feet wide and will get you noticed from across the trade show floor. Banner stands may also be a great way to increase attention to your booth. Place it in the aisle with either a picture of your product or a list of benefits of using your products or services.


Some of the most popular trade show exhibits are those that have presentations or demos. If your staff isn t comfortable speaking in front of a large group, hire a speaker to do the job. Trade show speakers are specially trained to speak to large groups at events and holding their attention. Demos are also excellent ways to get more traffic (and sales). People would prefer to purchase products that either they get to try out themselves or watch them being used.

These tips should help make your trade show experience more successful. You are sure to be remembered in the minds of the attendees. Smash Hit Displays is constantly adding new products to our website to help our clients stand out from the pack. Need help designing your trade show graphics? Our professional design team can create them for you! Give us a call today and let us help find the right trade show display to fit you needs.


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