How to Become a Smart Exhibitor on a Budget
The main reason for using custom displays at a trade show draws a large number of people to your booth. Nevertheless, a nice and successful display does not come that easily. Therefore you should equip yourself with knowledge on how to display eye-catching exhibits to attract the potential customers. However, you need to understand that everything that is good comes at a cost. Most often, the profit a company generates from using a custom exhibit in a trade show can be consumed by the venue and other show expenses. This makes it crucial to find ways to which you can reduce the cost of a custom display as businesses try to get the most out of using these displays.
There are various ways through which you can reduce your budget and still remaining outstanding in the show.
Plan and design outstanding graphics
The design of your display booth will be the first thing to be noticed by your potential customers. Therefore, you should ensure that your design has fewer words and impressing graphics since most people don't take note of the texts but the graphics reason being that they don't have time to stop just to read what you have written. Too many texts in your booth will cost you a lot of money with no good returns. You should also make sure that your graphics are easy to comprehend to your audience. If it is a must to have text make sure that your texts are in point form, precise and easy to understand.
Recycle previous branding materials
You can recycle your previous branding materials to reduce the cost of buying others to serve just the same purpose. So you should make sure that you store your materials safely to use them for the next event.
Pay for the minimum space you require and look for some free upgrades
For large trade shows exhibitors register, only to cancel their registration a few days to the show. If you have this knowledge in mind, you can arrange with your manager a few weeks to the show to check on the plan of the floor space. In case there are cancellations, there is much possibility that there will be many possibilities of having empty booths next to yours. Therefore, the trade show management would rather give them to use for free than having the exhibition floor look deserted.
To conclude, having a custom trade show display that is eye-catching and able to give good returns in terms of profits results in a successful show. The above options are made to reduce the cost while helping you achieve the best in your trade show program.
Planning Trade Show Exhibits Around the Weather
Working at a trade show can be a great way to improve your customer base and get your product out there to a larger number of people, but when the weather starts to turn getting to those trade shows can be a bit of a problem. That's why it's important to look at everything you can to make a plan even if the weather gets bad.
Planning Your Supplies
One of the first things you want to to is plan what you're taking with you to the trade show. You want to make sure that it's all going to fit into one vehicle, even if you have more than one person coming to help you at the show. That way, if your partner isn't able to get there because of the weather you can still carry off a great exhibit.
Make it Memorable
It's not just your people who might not be able to make it to the trade show. Keep in mind that you might get fewer other people there to look at your products as well. that means you want to make sure you show off your products as well as possible and you want those people to remember you. The more they remember you the more great things you're going to make out of a less than ideal situation.
Keep it Simple
Don't try to get too elaborate with a whole lot of things you'll have to carry in and out of the trade show to set up or take down. Keep things a little more simple than you might have been planning so that you can highlight the product and so you don't have to worry as much about the transportation of your products or anything else. You'll be able to set up quickly and get started just like that.
Get People Involved
Remember, these people had to come through some pretty bad weather in order to get to you and that means you want to make sure you get them involved in what you're doing. Maybe it's having a cup of coffee or hot chocolate waiting for them. Maybe it's some cookies or another snack. Whatever it is, they're going to appreciate something warm or something small to eat that will reward them for driving through that bad weather. Not to mention it's going to draw them over to your booth and at that point you can talk to them about what you have to offer.
Getting people to your table or booth is the most important thing, and with a little creativity you can definitely get that done. Even when the weather is bad, you want to make sure you have a great show.
4 Tips for a Cost-Effective Trade Show Exhibit
When having a custom trade show display, it is very important to look for means of lowering the cost of organizing such an event. This can only be achieved by having cost-saving measures that will take the shortest time to implement. Custom trade show displays are a perfect way of reaching out in order to expand your audience. But recently, they have become too expensive; some costing almost the price of a house.
Here are some of the tips you can follow to have a cost-effective custom trade show display.
Explore Various Options for Material and Display
It is very important to discuss with a professional designer on the variety of materials that are on the market, including how best they stand up against time. You should also be able to know the kind of materials that are easy to store and the amount of time you will spend setting them up. Fabric displays, for instance, are available with a high quality and are also fairly priced.
Have a Strategic Graphic Design
You should keep a huge variety of your graphics non-show specific. This will assist whenever you want to lower the alterations and any update that you might need. By switching to digital graphics from print, you will be able to enjoy a great savings on both finance and time. This is because it is much easier to make changes on a digital platform than on printed material.
Be Innovative With Your Shipping
There are particular products that are easier to buy over and over as compared to storing and delivering them. For instance, shipping television sets and computer monitors is a bit risky since they are prone to a myriad of disasters. The best thing to do is to purchase them from an online store or locally and have them shipped directly to the place you are going to have your custom trade show display. This technically means that you are neither storing nor shipping the products. You can later decide to donate them and stand a chance of enjoying the tax-write off.
Take Advantage of Multi-Use Engagement Tools
You can save a lot of money and get much profit by integrating your normal promotional and marketing materials with your exhibit items. This can be done by posting them on your website or social media, displaying them in your exhibit rooms, or even including them in your marketing campaigns.
Why Should Attendees Stop by Your Exhibit?
6 Reasons to Love Hybrid Trade Show Exhibits
Hybrid exhibits may not be as well known as the pop up or custom display, but it should be. There are several benefits to using these booths that cant be found with other, more traditional displays.
Dont Make These Trade Show Exhibit Design Mistakes
If you want to have a successful trade show exhibit and get the best return on your investment, avoid making these 4 mistakes.
4 Questions to Ask Yourself When Designing Your Trade Show Exhibit
The first thing that will attract attendees to your trade show exhibit is its design, so having one that clearly tells potential customers who you are, what you do, and why they should buy from you is critical for bring the right traffic to your booth. Here are a few of the questions that need to be answered by your exhibit design.
5 Jobs Your Trade Show Exhibit Staff Should be Doing
Instead of having your staff standing around, twiddling their thumbs while waiting for attendees to approach them, keep them engaged with their audience by doing the following tasks at your booth.
3 Types of Trade Show Exhibits You Need to See to Believe
Before buying trade show booths,here are 3 new fabric displays that you need to see to believe.
Trade Show Exhibit Blunders That Could be Hurting Your ROI
Wondering why your trade show exhibit isnt getting results? Here are 3 exhibit mistakes that could be preventing you from getting the ROI you want.