Unless you have been sleeping under a rock, you have probably heard of Pinterest by now. After all, the website did receive a forty fold increase in traffic during the second half of 2011 alone. Further, as of December 2011, the Pinterest site boasted of 10.4 million users. That said, should you promote your next trade show exhibit on Pinterest?

What Exactly is Pinterest?

Pinterest is a social networking website that allows users to share visual images by pinning photos or videos to pinboards that usually center on a common theme. Besides reportedly being addictive, Pinterest is also a useful tool to keep track of items users find interesting online. Users can pin items they find interesting using a pin it button, the Pinterest bookmarklet, a url, or by uploading images from their computers. As one may expect of a social networking site, users are also encouraged to interact with one another. Further, pins can be shared on other popular social networking sites such as Facebook and Twitter.

Why Promote Trade Show Exhibits on Pinterest?

  • High Traffic Generator According to the website Shareaholic, Pinterest is driving more traffic to business websites than YouTube, Linkedin and Google+ combined. Due to all of this traffic, it may make sense for your business to consider opening a Pinterest account and promoting both your next trade show display and your business at the same time.
  • Gain Access to a Wider Audience As Pinterist permits users to login via their Twitters or Facebook accounts, more consumers will be exposed to your brand and where to find your next trade show exhibit. For instance, Pinterest users can showcase their latest pins on Facebook for all their friends to see.
  • Link to Your Business Website As every one of the pins includes a link to the business or trade show website where the pin or image originated, Pinterest users can easily access more information about your next trade show exhibit. Along similar lines, Pinterest also has the ability to bring your company new business leads in general.

Want your next trade show to be a memorable one? Whether you are interested in banner stands, truss systems, or pop up displays, well-designed tradeshow exhibits will attract the right people to your booth - resulting in more leads and sales. If you would like any other promotion tips, please contact Smash Hit Displays at (877) 215-5355.


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