Sales and marketing departments go hand-in-hand when preparing for trade show events. However, when teams of people from different departments begin working together, it can either help or hinder your trade show display plans, especially when no one wants to work together. No need to worry because the relationship between the sales and marketing employees can be changed to create a more dynamic, beneficial team for your company at expos.


Communicate the Company s Goals

Goals are critical for anything you want to accomplish, whether you set the goal to generate 15 new customers or want to have a specific amount of prospects after the show. Having a goal over what you want to get out of the event is very important, which includes setting goals on number of leads, sales revenue produced, increased brand awareness, and anything else you would like to get out of the trade show.

Train Sales and Marketing Departments on How to Run the Show Booth

Teach each team on how to run the booth, combining a couple people from each department to run the trade show display at the same time. This is a great way to build a more united team instead of having each one going their own way.

Treat Them Equally

Hold both the sales and marketing booth staffers at the same level. For example, if someone from the marketing department is only talking to his coworkers and a staffer from the sales department isnt greeting the attendees, coach them at the same level.

Compliment Staffers from Both Departments

Hold meetings after each show in order to let the team know what went well and what didnt. Make sure to equally compliment staffers from the sales and marketing department.

To sum these tips up, keep in mind that it is important to treat them the same. If the marketing staffers hear how much the sales staff is being complimented, yet arent receiving the same amount of compliments, it could cause the marketing team to become disgruntled and less willing to work with the sales team. What team-building tips have worked for your company in the past?


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