Decided to use Pinterest as a marketing tool for your business? Great! However, how do you go about marketing your trade show exhibit effectively?

Register Your Company the Right Way

If you wish to take full advantage of the business potential of Pinterest, it is an excellent idea to use the same email address as your company Twitter account. Why? You can share your pins much more readily on Twitter this way.

Other Tips:

  • Use your company Name as your first and last name on your profile
  • Remember to link to your company s website and write a brief yet informative description about your business
  • Add a link back to your website for each pin you post in order to drive traffic back to your website.

Showcase Your Innovative Products

If you wish to offer a preview of the products/services that you will be showing at your next trade show display, Pinterest is an excellent vehicle to do so. Further, if you have a new product in development, Pinterest is an excellent way to get consumer feedback before you develop the final product.

Run Contests

Using Pinterest to showcase the contests that you may be running at your next trade show exhibit is an excellent idea. Along similar lines, you can also host contests of another sort on the site. For instance, you can offer prizes to individuals or businesses for the most repins . Besides generating interest in your business and trade show displays, you will also indirectly receive some traffic from the repins.

Show Your Lighter Side

As people are more apt to conduct business with companies that they know and trust, it may be a good idea to showcase a more personal side of your company on Pinterest as well. For instance, you can showcase your company s extracurricular events such as volunteer work, sports activities, and other get togethers. Showcasing specific employee profiles also works.

To conclude, since Pinterest in generating a significant amount of traffic, it is an excellent opportunity for you to both promote your next trade show exhibit and your business on this site. Looking for other ways to make your trade show exhibits generate more leads and sales? If you are interested in the marketing potential of banner stands, truss systems, or pop up displays, please contact Smash Hit Displays at (877) 215-5355.

Comments  

Sibyl
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