Trade Show Exhibiting and MarketingSetting up a professional, eye-catching trade show display isn’t enough to draw in a crowd. There needs to be something about your booth that will spark an interest in attendees to pay it a visit. While there is no magic formula to generating this interest, there are plenty of ways exhibitors can engage with their audience and increase their traffic. Whether your budget is nonexistent or extravagant, here are several ways you can boost your display traffic and gain leads at the event.

Become an Attendee
Prior to putting yourself and your company out there as an exhibitor, try attending a trade show. Doing so will give you the opportunity to meet and network with other professionals, while also being able to attend seminars that may be beneficial to your business. Not to mention you will have the ability to check out what your competitors are doing to market their trade show booths.

Exhibit
Once you have an idea of what can be expected at trade shows, it is time you become an exhibitor yourself. Trade show booths can be used as effective marketing tools, as they display graphics that will make attendees aware of what your business has to offer. Trade show exhibits range in price from a few hundred to thousands of dollars, depending on what you want and what your budget is. If you are not ready to purchase a booth yet, rental displays are an excellent option.

Add Speaking to Your Resume
This idea can wreak havoc on the nerves of those who are not comfortable with speaking to large crowds, but hear me out. Trade show organizers are constantly seeking individuals to speak at their events. Doing so will increase exposure to one’s business and make them well-known at the event. If you are ready to try your hand at speaking, this could be a turning point for your company, increasing your number of customers and leads. If you get positive feedback from your presentation, you may be asked to become a speaker at other trade shows.

Promote the Event
You can’t expect to get a large crowd without using a little advertising. Utilize your social media accounts in order to reach out to your target audience and make them aware of your upcoming event. Another excellent way to increase awareness of your trade show booth is by putting ads in your local circular or newspaper. The more ways you can advertise your display system, the better the turnout will be.

Trade show exhibiting is a science that may not go perfectly every time. However, if you follow these tips, you will bring more traffic to your trade show display in no time.