Technology today has made it so much easier for your business to be found. Using the Internet combined with mobile apps and social media is not only excellent coverage for your business, but also for trade show booths.

Below is a list of things that Smash Hit Displays says can be done to maximize your exposure at trade shows and online.

Fill out Profiles Completely

One of the best ways to be found is through profiles on social networking sites. Although you have a limited amount of space, fill it out as completely as you can in order to let your audience know who you are and what your business does. Most social media accounts have a place to list your website, so make sure to take advantage of this little box that s available for you. There are also plenty of tools that allow you to shorten the URL stay away from these because you want people to remember your URL and not have to struggle finding it.

Create a Live Blog

If exhibitors are holding presentations at their show displays or if your staff will be having a presentation, have someone take notes and blog about it while still on the show floor. As long as the post is informative and not an advertisement, your audience will enjoy reading it and will hopefully pass it along to their coworkers, friends, or family.

Make it Fun

Even the most serious business professionals can be a little goofy at trade shows. Take pictures of your staff or other exhibitors and attendees at their funniest. This could mean wearing silly hats, making funny faces, something at yours or other trade show exhibits that is hilarious. This will show the lighter side of trade shows and that, although portable displays are often used for networking or generating links, that it can also be fun. Post these pictures to Facebook for your fans to see.

Get Chummy with Trade Show Organizers

The closer you are to the organizers, the more exposure you will most likely receive on their websites. If they are planning on writing a press release or blog, hopefully they will ask you or your staff for an interview.

Pop up displays and other trade show booth displays are an investment for your company s future that will pay off within a couple of shows. Hopefully these tips will help you make the most of social media for your next event.


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