Trade Show Exhibiting and MarketingSetting up a professional, eye-catching trade show display isn’t enough to draw in a crowd. There needs to be something about your booth that will spark an interest in attendees to pay it a visit. While there is no magic formula to generating this interest, there are plenty of ways exhibitors can engage with their audience and increase their traffic. Whether your budget is nonexistent or extravagant, here are several ways you can boost your display traffic and gain leads at the event.

Using Product Demonstrations at Trade ShowsTrying to get attendees to stop by your trade show booth can be a frustrating experience. Many people are going to search for the exhibits that will give them the most value. This could mean selling them a product they are in need of, having amazing giveaway items, or holding drawings at the booth. While all of these things can definitely bring traffic to your custom trade show display, another way to get noticed is by holding lively demonstrations.

Using Trade Shows to Launch New ProductsThe perfect place to launch a new product is at trade shows and expos. The reason being that there are hundreds, maybe thousands, of people under one roof, giving your product and company the exposure needed. As effective as trade show exhibiting can be, there is a right and wrong way to do it. Follow these tips in order to be effective at these events and get your new product the publicity needed.

tradeshow marketingOver $12 billion is spent preparing, marketing, and generating leads for trade show booths. Because of all of the money that is invested in this effective marketing strategy, it is important that exhibitors are using their trade show funds correctly in order to get the most bang for their buck. Below are just a few ideas to create a memorable trade show display without wasting your company’s marketing dollars.

marketing ideas for trade showsMarketing at a trade show is an opportunity to meet new customers and make your business prosper. But unfortunately, custom trade show displays cost a lot of money these days making it hard for small businesses to display their products and services. If you are looking for a way of keeping low costs and still get high prospects, then you are at the right place.

Spending Tips for Trade Show DisplaysIn business, there is nothing as hard as realizing good profits while managing costs. Trade show displays are currently costing a lot and can end up taking up most of the money that business make through exhibiting their products. This can affect profitability in a great way. As a business, it is always good to find ways of minimizing related costs as business gain profit. Trade show displays are one of the most significant marketing exercises that give businesses an opportunity to promote their products and services. As a typical business owner who is determined at reducing the marketing ROI, you should be committed to doing everything and anything possible to help you manage costs.

How to Generate and Manage Leads at Trade ShowsTrade shows can be an excellent way to gain exposure for your business, find inspiration from what similar competitors are doing, and generate leads for new customers. Many exhibitors seem to be shooting in the dark when it comes to managing leads they're gotten from tradeshows, while others are unable to quantify if the tradeshows they are attending are a good marketing investment. While there's no good way to put a number on exposure, there are a few good ways to generate and manage leads from tradeshows.

Trade shows are a great place to market your business, improve sales and generate tons of future business. However, investment in these shows can prove to be costly and without the right preparation and strategy to market your products to this wide array of potential prospects. Increase your sales at the next trade show without overspending, by developing a solid marketing strategy leading up to the event. Merchants who are better prepared to meet the demands of their customers will see an in their net profits while building their respective brands and expanding on their consumer network.

Research the trade show before you decide to sign up and leave your deposit for a memorable trade show booth. Market research at trade shows is just as crucial to the success of that particular weekend as it is for a new business picking out a physical location for a storefront. Think of your next trade show booth as your next store front. If you wouldn't pick a less than ideal place for your brick and mortar shop then don't skimp on research prior to signing up for trade shows. Bad locations are always bad for business. It can save you loads of time and precious resources. If the show seems like a good match for your product range, it's now time to dig deeper and learn everything you can about the potential clientele. If you have a wide range of items or services for sale, think in particular about this clientele and what products will market best to this upcoming audience. What particular products will market better at this show than at others? Know your audience and the business will find its way to you.

Give yourself enough time to plan out these events. Wait until last minute and none of the above will be feasible and you will be walking blindly though the show hoping to make whatever sales you can. In the planning process invite feedback from your superiors, co-workers, and partners. Achieve better results through collective brainstorming.

Market the show and advertise your presence leading up to the event. Let people know where and how they can find you. Trade shows have loads of competition. You must find a way to stand out in the crowd. Once you setup shop, remember to present an image of positivity at all times without seeming too overwhelming and pushy. Be helpful, not forceful when attempting to generate leads at trade shows. A trade show is meant to be a busy, but relaxed atmosphere where one can explore a wide range of products from different vendors. Present your business with an image of success and confidence at all times. Polite manners, friendly greeting and thankfulness go a long way in gaining, and more importantly, retaining these buyers as future customers.

Despite custom trade show displays being the only best way you can make your products known to your clients, it is no secret that they have become so much expensive that some start up businesses cannot afford them. These events can actually cost your company more than what you are getting in return in terms of the booth fee, plane tickets, money for a hotel room, and other expenses. The truth is however that the only way to promote your business' products and services is through custom trade shows. The following are some of the areas you can consider cutting cost in so that you save money and make your trade show event successful.


There are a number of ways in which you can receive some free marketing at the venue for custom trade show event. Most shows, for example, provide a complimentary description or free press release distribution on their site for the businesses that have attended the event. You can take advantage of such offers since they are great avenues of making your business known out to the attendees.


With all the popular and great social media sites that have taken the Internet by a storm, there is no absolute reason why you shouldn't apply these platforms when advertising your upcoming event. Social media websites like Instagram, Twitter, LinkedIn or Facebook gives you an opportunity to announce the time and venue of your exhibition. Apart from that, they also offer a chance of knowing the professionals who are planning to attend the event.

Go For Affordable Supplies

While it is a fact that many trade show organizers will provide you with an opportunity to rent several add-ons and supplies through them, it is a fact that these items can be very expensive.

To avoid spending a lot of money on these items; consider purchasing things like furniture and table cloths from affordable stores around you. Also, carry the items to the event yourself. Through this, you will be able to eliminate handling and shipping fees, as opposed to using a delivery service. Promotional Items Giveaways and freebies are just one of the most expensive add-ons provided at a custom trade show display. If you have decided to order promotional products for your firm, the best place to keep them is at the back of your booth. Through this, you will be able to safely hand them to those who walk past your display and also save them for real prospects.

These are some of the ways you can employ to ensure that you save much cost at a custom trade show displays. For more information, get in touch with Smash Hit Displays.

Chances are, if you found events to be a huge letdown, you probably need a new marketing strategy. Even with everyone connecting and networking through social media, trade shows continue to grow in popularity because of the powerful effect face-to-face meetings with potential customers have. If you are one of the companies that are feeling discouraged over exhibiting at trade shows due to lackluster results, these ideas to vamp up your marketing strategy are sure to change your mind.