Spending Tips for Trade Show DisplaysIn business, there is nothing as hard as realizing good profits while managing costs. Trade show displays are currently costing a lot and can end up taking up most of the money that business make through exhibiting their products. This can affect profitability in a great way. As a business, it is always good to find ways of minimizing related costs as business gain profit. Trade show displays are one of the most significant marketing exercises that give businesses an opportunity to promote their products and services. As a typical business owner who is determined at reducing the marketing ROI, you should be committed to doing everything and anything possible to help you manage costs.

How to Generate and Manage Leads at Trade ShowsTrade shows can be an excellent way to gain exposure for your business, find inspiration from what similar competitors are doing, and generate leads for new customers. Many exhibitors seem to be shooting in the dark when it comes to managing leads they're gotten from tradeshows, while others are unable to quantify if the tradeshows they are attending are a good marketing investment. While there's no good way to put a number on exposure, there are a few good ways to generate and manage leads from tradeshows.

Trade shows are a great place to market your business, improve sales and generate tons of future business. However, investment in these shows can prove to be costly and without the right preparation and strategy to market your products to this wide array of potential prospects. Increase your sales at the next trade show without overspending, by developing a solid marketing strategy leading up to the event. Merchants who are better prepared to meet the demands of their customers will see an in their net profits while building their respective brands and expanding on their consumer network.

Research the trade show before you decide to sign up and leave your deposit for a memorable trade show booth. Market research at trade shows is just as crucial to the success of that particular weekend as it is for a new business picking out a physical location for a storefront. Think of your next trade show booth as your next store front. If you wouldn't pick a less than ideal place for your brick and mortar shop then don't skimp on research prior to signing up for trade shows. Bad locations are always bad for business. It can save you loads of time and precious resources. If the show seems like a good match for your product range, it's now time to dig deeper and learn everything you can about the potential clientele. If you have a wide range of items or services for sale, think in particular about this clientele and what products will market best to this upcoming audience. What particular products will market better at this show than at others? Know your audience and the business will find its way to you.

Give yourself enough time to plan out these events. Wait until last minute and none of the above will be feasible and you will be walking blindly though the show hoping to make whatever sales you can. In the planning process invite feedback from your superiors, co-workers, and partners. Achieve better results through collective brainstorming.

Market the show and advertise your presence leading up to the event. Let people know where and how they can find you. Trade shows have loads of competition. You must find a way to stand out in the crowd. Once you setup shop, remember to present an image of positivity at all times without seeming too overwhelming and pushy. Be helpful, not forceful when attempting to generate leads at trade shows. A trade show is meant to be a busy, but relaxed atmosphere where one can explore a wide range of products from different vendors. Present your business with an image of success and confidence at all times. Polite manners, friendly greeting and thankfulness go a long way in gaining, and more importantly, retaining these buyers as future customers.

Despite custom trade show displays being the only best way you can make your products known to your clients, it is no secret that they have become so much expensive that some start up businesses cannot afford them. These events can actually cost your company more than what you are getting in return in terms of the booth fee, plane tickets, money for a hotel room, and other expenses. The truth is however that the only way to promote your business' products and services is through custom trade shows. The following are some of the areas you can consider cutting cost in so that you save money and make your trade show event successful.


There are a number of ways in which you can receive some free marketing at the venue for custom trade show event. Most shows, for example, provide a complimentary description or free press release distribution on their site for the businesses that have attended the event. You can take advantage of such offers since they are great avenues of making your business known out to the attendees.


With all the popular and great social media sites that have taken the Internet by a storm, there is no absolute reason why you shouldn't apply these platforms when advertising your upcoming event. Social media websites like Instagram, Twitter, LinkedIn or Facebook gives you an opportunity to announce the time and venue of your exhibition. Apart from that, they also offer a chance of knowing the professionals who are planning to attend the event.

Go For Affordable Supplies

While it is a fact that many trade show organizers will provide you with an opportunity to rent several add-ons and supplies through them, it is a fact that these items can be very expensive.

To avoid spending a lot of money on these items; consider purchasing things like furniture and table cloths from affordable stores around you. Also, carry the items to the event yourself. Through this, you will be able to eliminate handling and shipping fees, as opposed to using a delivery service. Promotional Items Giveaways and freebies are just one of the most expensive add-ons provided at a custom trade show display. If you have decided to order promotional products for your firm, the best place to keep them is at the back of your booth. Through this, you will be able to safely hand them to those who walk past your display and also save them for real prospects.

These are some of the ways you can employ to ensure that you save much cost at a custom trade show displays. For more information, get in touch with Smash Hit Displays.

Chances are, if you found events to be a huge letdown, you probably need a new marketing strategy. Even with everyone connecting and networking through social media, trade shows continue to grow in popularity because of the powerful effect face-to-face meetings with potential customers have. If you are one of the companies that are feeling discouraged over exhibiting at trade shows due to lackluster results, these ideas to vamp up your marketing strategy are sure to change your mind.

Using social media in combination with trade shows is a great way to broaden your audience reach and boost your brand awareness. As effective as social media can be, engaging with your audience isnt always easy. These tips will help you create a more engaging social media presence and increased traffic at your trade show exhibits.

How to Measure Marketing Impressions at Trade ShowsWant to know how successful you were at your last trade show? These tips will help you measure your results in order to determine if it was worth your efforts or if you should move on to a different trade show.

Trade shows are an important aspect of any marketing campaign because they allow businesses to meet their target audience face-to-face, increase their brand awareness, and network with other industry professionals. However, strategy and planning are needed to create successful show displays. Here are some tips from Dick Wheeler on how to create a successful trade show display.

Any successful business owner will tell you that marketing is a department you cannot afford to cut. The right trade show marketing strategy can help launch your brand into superstardom, becoming a household name among other professionals in your industry and consumers alike. Marketing is essential to driving attention to your products, services, or business for success and the same holds true for trade shows.

Guerilla Marketing Ideas to Shake up Your Trade Show DisplayMost exhibitors rely on the tried and true ways of promoting their trade show displays. Some prefer putting a little blurb out there on social media for their audience to see, while others take out an ad in their local newspaper or TV channel in order to get more traffic to their booth. These methods have definitely worked in the past, but unless they have a spectacular design, they will most likely be forgotten.

Contact Us