Trade show display graphics are hot! The newest trend in the trade show industry is using full graphic trade show booths to effectively display your message and attract customers. While most people know they work, it is important to understand why, when designing a graphic backdrop.

Custom printed trade show display graphics work because they are different. They do not resemble the standard fabric panel backdrops that are solid colors and look identical. When attendees are walking through a show they want to see a booth that is unique and effectively portrays a company s image. Using custom printed graphics is the best way to accomplish this, but the trick is in the design of the graphic. Trade show and large format graphics require a different mentality than most brochure and literature designs. Less is more for a trade show graphic because it has a unique purpose which is to quickly attract attention and send a message. This can be done with effective pictures and minimal words and in many cases is much harder to design than brochures.

This is especially critical when designing outdoor banner stands and event tents. It is very important to keep the design clean and to the point in order to maximize your advertising effectiveness. Working with a good graphic designer or design firm that has worked large format printing is the best way to create the most effective graphic. Smash Hit Displays offer graphic design services for very reasonable rates and specialize in large format design.

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