storyAside from the design of your booth, trade show graphics will be the first thing attendees will notice as they walk the aisles of the expo. Graphics that have too many pictures, text, or colors may seem like a great idea, but will actually reduce the number of people who want to stop by your display. In this case, less is more and will deliver higher amounts of traffic than a cluttered display system. Follow these tips for a successful display system that will give your audience an idea of what your business, products, or services are all about.

Who Are You?

Don t make attendees guess who you are. Instead, display your logo and branding in a spot on your booth that is easy to see and large enough to read. The logo should also be located in several spots on the display in order to be memorable.

What you are all About

In order to target the right audience and increase leads, attendees need to know what your products or services are from the aisles. Keep it short and sweet, but include a tagline or sentence that will give everyone a hint as to why they should consider your company.


Let everyone know what the benefits of your products or services are compared to competitors. This can effectively be done with a short bullet point list located in an easy-to-see location. Also, by including statistics that back up your business will definitely persuade buyers to go with you instead of the competition. For example, 83% of people who used our pillows had fewer neck aches.

One Photo

Choose the perfect picture that depicts your products or services well. Using one large photo instead of several small photos gives the display a cleaner, less chaotic appearance.


Don t get too carried away with the text you use because fancy, swirly text is much more difficult to read from the aisles. Instead, use Times New Roman or Arial to make the display much more readable.


Adding a little something extra like a plasma monitor or iPads will always impress attendees and give them a reason to stick around your booth. Keep them involved by having quizzes or games on tablets or monitors.

These graphic ideas will give everyone an idea of what you do, who you are, and why they should buy from you.


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