Has the economy drastically affected sales at your business? It may sound like it s out of your budget, but trade shows are an excellent resource to use to draw in potential customers even more so in this time of economic uncertainty. However, you can t just show up at a convention and expect to get results; it takes months of planning and preparations. When designing your trade show display, here are several things you should consider when designing your trade show graphics to get the most for your money.

Create an Easy-to-Remember Headline

Short and sweet headlines are going to be easier to remember than a long, drawn-out headline. Just get straight to the point because no one wants to stand there and read a paragraph of text. With an effective headline, you are more likely to attract your target audience instead of bringing in every single person that walks by your booth. Obviously you want a trade show booth that is visually appealing and will draw in a crowd, but if you are bringing in visitors who have no intention on purchasing your product, then your efforts are being wasted.

Less is More When Writing the Description

You may feel the urge to write a lengthy description of your company and products, but this is a big mistake. You have 3 seconds to attract potential buyers to your booth, and these attendees are not going to want to waste time reading a couple paragraphs. Writing too much text will get overlooked, whereas short, simple text that gets straight to the point will grab their attention. Consider the following when preparing to write the description.

  • Use bullet points
  • Don t get too technical
  • Get straight to the point

Use Simple Images

One large image that will get your message across is more effective than several smaller pictures. When designing your trade show graphics, think of billboards that you see alongside the highway. The billboards with the most impact are those that use one effective image.

Make Your Company s Name Stand Out

The name of your company should be much larger than the rest of the text on the graphics. Be careful what font and color you use. You may want to use a fancy font, but it may be difficult to read from a distance.

No matter what size your trade show booth is, successful trade show graphics can make or break your display. Table top trade show displays can be just as effective as larger displays with the right images and wording. Do you need help designing your trade show graphics? Smash Hit Displays can design them for you.


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