3-second-ruleAs attendees are walking the trade show floor, they only take a few seconds to glimpse at the trade show displays until they find one that catches their eye. Whether you have a tabletop pop up display or a 20 x 20 truss system, your trade show graphics are going to be the first thing the attendees notice. There are some important graphic tips to keep in mind, but there s also some that you want to avoid.

As attendees are walking the trade show floor, they only take a few seconds to glimpse at the trade show displays until they find one that catches their eye. Whether you have a tabletop pop up display or a 20 x 20 truss system, your trade show graphics are going to be the first thing the attendees notice. There are some important graphic tips to keep in mind, but there s also some that you want to avoid. Here s a list of the do s and don ts of exhibit graphics to help you become a hit at your next event.

Do:

Keep it Simple! Use one or two large pictures of the products you would like to promote, a couple short sentences that clearly states what you do, and your contact information. These graphics will be much more memorable than having too much information.

Don t:

Overdo it! There may be a ton of info you want to relay to everyone who walks by your display system, but less is more. No one is going to stop and read paragraphs of text or look at a collage of pictures, especially when there are several other trade show booths vying for the attendee s attention. Display systems with these over-the-top graphics can be overwhelming and tend to get overlooked.

Do:

Add Color - Bold colors make display booths stand out and make it that much easier to spot against the other convention booths. Colors such as red, yellow, orange, and green will definitely get attention. Colors such as brown, tan, and taupe should be avoided, since they blend into the background.

Don t:

Use Fancy Font - The text on your trade show exhibit should be easy to read from the aisles, so using fancy fonts like Bradley Hand ITC will be difficult to read. Sans serif, Times New Roman, and Ariel are popular choices since they are simple and clear. The size of your font is also important; it should be big enough to read without problems.

Do:

Think of Billboards - When you see a billboard along the highway, what are some things you notice? They are simple and clearly state what they do in very few words. Your trade show display graphics should be designed very similarly to these signs.

Don t:

Think of Brochures - Brochures are designed to inform the readers with in-depth information. Your display booth should only contain a tidbit of this information. If attendees would like to know more about your products or services, having some brochures available are a great idea.

These tips should help you create eye-catching trade show graphics that will still be remembered long after the event. As I have mentioned several times, simplicity is always key to designing an effective convention exhibit. If you would like more useful tips to design you next display booth, give the staff at Smash Hit Displays a call!

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