Custom Trade Sho 4fbeac82e6c0cThere are various types of trade shows displays to suit different business needs. They vary in structure, versatility, and portability. They can be purchased off the shelf or tailor made to suit a business's display requirements. The ease of setup also varies depending on whether it's a simple or an elaborate trade show display. One can choose to purchase or rent a trade show display. Bespoke displays though expensive help a business to attract more visitors to their booth. High traffic ultimately translates to increased sales and revenue.

 


Building a custom trade show display
Depending on trade show display budget and functionality, trade show displays can be custom made for exhibitors. They are made from scratch to match the customer's specifications. All measurements including width and height are provided by the client. They are 100 percent unique and are made with the company's corporate colors in mind. The designs and materials used are one of a kind ensuring that your booth stands out. Custom displays are ideal when launching new products. They are also used to gain a competitive edge, especially when participating in a trade show with your competitors. It's a way of flexing your muscle. Custom modular displays are a great but cheap alternative to custom display. They are made of interchangeable components which allow greater flexibility. You can use the same parts to create a new look for every trade show you participate. They are easy to set up, affordable without losing its high-quality status.


Benefits


Impact
Custom trade show displays create more impact compared to off the shelf displays. There is zero chance of bumping into someone with a similar display. Your bespoke display will stand out from the pack, ensuring visitors throng your booth. A business expresses its individuality more with a custom trade show. You contribute to the creative process, thus incorporating design elements that you think will help draw visitors.


Specific goals
Depending on what you want to achieve at the trade show, the display can be built to meet those objectives. Inform the vendor of your goals such as meet customers, close deals, or launch new products. The display is then constructed in a way to facilitate the realization of the objectives. For example, interactive, high-quality displays are ideal for launching new products.


Return on investment
A custom trade show displays use the company's colors and designs which usually matches its products. You will spend more than the exhibitor using a bland off the shelf display, but you will attract more trade show attendees. Brand visibility increases sales, revenue, and returns on investment. Make sure to also take the time to plan and measure your pre-show ROI for exceptional results.

For more booth building ideas, take a look at Smash Hit Displays' blog.