Have you been trying to brainstorm different promotional ideas that will make your show display stand out from the rest at events? It s all about creating a buzz around your display stand that will be talked about long after the event is over. Here are a few ideas to make any trade show booth stand out and draw in a crowd.


Hold an educational seminar that will inform your audience of the benefits of your products or services, as well as any interesting information related to your industry. This is especially a great idea for B2B companies. Find out what other presentations or seminars are going to be held at the convention and the times in order to have your seminar at a different time. This way, you ll get a larger audience instead of fighting for attention against other presenters.


This is something that both consumers and business executives will appreciate because you ll have the opportunity to show everyone just how your product can be used. Get your audience involved by picking volunteers from the audience and letting them test your product.


Keep stacks of newsletters at your trade show display system that you can hand out to people who seem very interested in what your company has to offer. Include any interesting information on your company, as well as brand new technology or products that just hit the market. If attendees are truly interested in your business s merchandise, then they will definitely want to know more about your company.

Write Articles

Weeks or months before the trade show even begins, write an article and submit it to a trade show magazine. This is a great way to promote your display booth, while also sharing any tips or ideas you have learned at any trade show or event you have been to in the past.


You don t have to hold drawings all day, but have 1 or 2 that will allow participants to win something big, such as an iPad or free product. Some companies have even given out a free car. Be creative, but don t hold drawings for cheap products because you won t get as many people wanting to be a part of the drawing.

Whether using banner stands, truss systems, or something in between, these ideas will get people talking about your business and convention booth.