Archives

Archives

Trade Show BudgetWith the economy in a recession, everyone is trying to cut back any way possible. One thing that you should not cut corners on is marketing. In fact, trade shows remain one of the best ways to market your business, allowing you to meet and network with other potential customers and businesses.

Unique Trade Show Display IdeasTrade show displays are designed specifically for trade show use in size and engineering. They are designed to be very portable so transportation and assembly is very easy. Although the display is designed to fit in trade show booth spaces it can also be used for many other marketing efforts. This includes everything from in-store marketing to recruiting events.

Custom Trade Show DisplaysSmash Hit Displays has launched the first stage of our custom displays online ordering system. With this new online feature customers are capable of searching and choosing custom displays online. The first stage build give you a variety of options including custom pop up displays, hybrid displays, and other custom modular units.

If you want a new convention look without having to buy whole new trade show booths, no need to fret! There are plenty of things that you can do if your budget won t allow you to spend thousands of dollars on a new booth display.

Other than having stunning tradeshow exhibits that stands out, it is your booth staff that will either intrigue or repel attendees from stopping by and talking to you. So, what are some things the staff can do to bring in more prospective leads and what should be avoided? Heres a list of the qualities and accessories your successful booth staffers should possess:

Other than eye-catching trade show exhibits, effective giveaway items will draw in a crowd and get attendees talking about your booth. Everyone enjoys and expects to get free swag at trade shows, but before you shell out the dough for these promotional items, there s a couple questions you need to ask yourself:

  • Whos my target audience?
  • What s my budget?

Trade show attendance is already looking up for 2011, since this is an effective way to market your business and reach a much larger audience and networking community. However, do you really know what thoughts are running through the attendee s minds as they stop by your convention booth? Here are some of the unsaid things they may be thinking.

I m waiting for an employee to approach me - I ve seen it time and time again, someone who may be interested in the products displayed at the trade show exhibit spends several minutes just browsing, and then finally moves on to the next display system. What you may not realize is that most attendees are waiting for you to make the first move. If you and your staff wait to be approached, you may be losing countless sales and new business relationships. Even if you are in the middle of talking to one booth visitor, make it a point to acknowledge new people who enter your display system and let them know you will be with them as soon as possible. If they are in a hurry and don t have time to wait for you to finish your conversation with another potential buyer, have a fish bowl or box at the entrance of your trade show display for these attendees to leave their business card.

Environmental issues are a concern to everyone and trade show exhibitors have began to take a stance by becoming eco-friendly at conventions. According to a recent study of trade show organizers, 62 percent feel that green practices and sustainability are somewhat important while 30 percent feel it is very important . Eco friendly trade show booths will not only reduce waste, but will look good to the attendees. After all, most people want to do business with companies who are taking measures to be more environmentally friendly. There are several things that can be done to promote sustainability (and your products) at the next event.

You have spend multiple months planning and preparing for your upcoming trade show, from designing stunning trade show displays to thoroughly training your staff to ordering the perfect giveaway items. However, on the day of the show, you aren t closing as many sales as you would like. What could have gone wrong? Here are some ways to make your trade show experience more lucrative.

If you work in the flower and garden industry or simply are looking for gardening ideas, the Northwest Flower and Garden Trade Show is definitely worth going to. This event runs from February 8th through the 12th and will be held at the Washington State Convention Center in Seattle.

Over 300 businesses will be setting up trade show displays to gain exposure to their gardening and related products. Some of the exhibitors you can expect to see at the trade show are A Taste of Eden, Bellevue Botanical Gardens, and Northern Pacific Exteriors. Six acres of breathtaking show gardens are on display in order to give ideas on how to design gardens and impress visitors. Unique hand-crafted wares, furniture, and new plants can be purchased at the various trade show exhibits, as well as try out the specialty foods that are out of this world.