Trade shows have become a powerful marketing tool for a number of reasons, but especially for branding purposes. If you are a brand new business, you probably are trying to get exposure and recognition for your business. Will people know who you are and what your company is all about? Will they know who you are just by seeing your logo? These are questions that exhibitors are hoping their trade show displays will answer in order to create a memorable display stand. Here are some ideas to boost your brand at trade shows and get the recognition your company deserves.

Make Your Main Priority the Focus

Your companys main priority should speak loud and clear to your audience, whether your company is eco-friendly, has been restructured, or you have the latest and greatest product that everyone should have. Let attendees know what it is that sets your company apart. If being eco-friendly is the message you want to relay, then use trade displays that are made out of recyclable/reusable materials. If the company has been restructured, let everyone know what your company s new mission is and how they will benefit from your products or services. Think thoroughly about what your business is all about and the message you want to relay in order to stand out.

Focus on One Message

Once you have decided on the priority you want to focus on, stick with it. It will be much more memorable and appealing than have several different messages that you are throwing at your audience. Not only should this message be somewhere on the display panels, but your promotional materials should also be centered around this specific message, including giveaway products, brochures, business cards, and any other product or literature you would like to hand out.

Make Your Show Display Unique

What does your exhibit booth have that the others don t? It could be a unique design, attention-grabbing presentations or seminars, drawings for expensive items, or even a hands-on demonstration. Make people talk about you for months after the event by having something that will set you apart from the competition. Once attendees stop by your display stand, turn on your listening skills. Try to stop yourself from turning into a salesperson and become a problem-solver instead. Everyone wants to feel like they are being listened to, so hear what these potential customers are saying and only offer products or services that would help them with their problem or issue.

With these tips and great customer service at your show booth, your audience will be talking about you long after the event.


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