Trade Show TrendsWith an increase in trade show attendance and participation, this has become one of the most effective marketing tools. With so many people finding business success through their trade show exhibits, here are some of the most recurring trends found at conventions.


More International Conventions

Now that many companies have recovered from the previous recession, many of these businesses are ready to promote their business abroad. If you are planning to participate in events in other countries, there are two things to keep in mind:

1. Portable trade show booths are much cheaper to transport than bulky, heavy convention booths. One popular choice is pop up displays because they are lightweight and fit compactly into one or two shipping cases.

2. Do your research to find out the customs of the country you plan to visit. What may be acceptable in one culture could be offensive in another.

Technology Increase

The flashier trade show displays will get the most traffic and the best way to do that is through technology. I have noticed an increased use of plasma monitors plastered to the sides of convention booths to display presentations or videos, iPads as a convenient tool to qualify leads, backlit headers, and the list goes on and on.

Digital Marketing

If you haven t noticed already, social media is taking over the marketing world, especially the trade show marketing world. Exhibitors are using networking sites such as Facebook, Twitter, and LinkedIn to connect with their target audience and promote their trade show booths. It is a free way to advertise their booths, yet reaches a larger audience.

Everyone is Competing

The number of exhibitors has gone up, making the competition fiercer at events. If you arent at the trade show, there s a good chance your competitors will be.

More Custom Trade Show Displays

With the increased number of people showing promoting their company at conventions, it s important to have a display system that stands out. Custom trade show displays have increased in popularity since they are so unique and allow you to add your own personal touch for a memorable and eye-catching look. Although they are considered custom , these display booths are inexpensive since the display components are pre-built, cutting down on costs and turnaround time.

Hopefully these tips will help you stay above the competition and shine at your next event.


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