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This Could Be the Start of Something

By Michael Hart

tradeshowweek.com

We editors at Tradeshow Week have for some time personally lamented the fact that our home base, Los Angeles, was not exactly at the center of the tradeshow industry. For a variety of reasons known to most of our readers, show managers have shied away from this, the second largest U.S. city, in the past.

Individuals and organizations in both the private and public sectors have worked hard in recent years to turn that around. The latest step toward bringing more tradeshows, conventions and business meetings to town has been the ongoing development of L.A. Live, a downtown hub of restaurants, hotels and retail anchored by the Nokia Theater, which opened last year. A convention center hotel in the near future will help, too.

It all seems to be coming into play as we now routinely print stories about shows that are coming to L.A., rather than leaving it - which was more the status quo in the past. A story we printed last week may be the final piece of evidence that Los Angeles is now a player, but it also points out a problem show managers have when local entities let their competitive spirits get the best of them.

In October 2009, two competing textile shows will launch at the Los Angeles Convention Center within a few weeks of each other. Is the L.A. textile scene vibrant enough for two new shows?

Well, no. It turns out that the people at the two entities whose mission it is to sell space - the convention center sales staff and that of L.A. Inc., The Convention & Visitors Bureau - did not exactly communicate perfectly about what each other was putting on the schedule. Thus what L.A. Inc. Vice President of Convention Sales Michael Krouse labeled a "comedy of errors" came to be.

It makes for a good cautionary tale and a notable example of the problems that CVBs and convention centers in many cities have in working with one another . but at least there was an opportunity for it to happen. It had been a long time since competing show managers wanted to bring their business to Los Angeles at the same time.

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