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5 Ways to Promote Your Trade Show Booth

Marketing Your Trade Show BoothPromoting your trade show booth is an important step in a successful event. If your target audience isn t aware that your company will be at the trade show, they may not plan on stopping by your exhibition booth.

Here are a few tips to effectively promoting your show booth and getting the traffic you want.


1. Get a List of Registered Attendees

Contact the trade show organizers to obtain a list of attendees who are registered for the convention. Not only will this give you an idea of who will be at the event, but you will also be able to send direct mail pieces to them with the details of your display for the trade show. Make sure to include your booth number, location, and an incentive (free promotional product, etc.).

2. Use Social Media

The nice thing about using social media costs little to no money and reaches a much larger audience than print advertisements. If using Twitter, use hash tags related to the show in your tweets and interact with other tweeters who are chatting about the same trade show. If using Facebook, post photos and videos of your show display.

3. Write a Blog About it

A few weeks before your booth will be lined up with other trade show displays at the convention, write a blog about the show. Keep your loyal readers informed of what you are doing to prepare for the upcoming event and what they can expect to see at your portable booth.

4. Contact Other Exhibitors

If you have already began networking with other businesses who will be at the same show, contact them beforehand to find out if you can place a product or two of yours in their display systems to help draw traffic to you. They will more than likely be willing to do this for you as long as you are willing to do the same for them.

5. Be Consistent

Keep the theme of your trade show booth consistent with your promotional items, such as literature, giveaways, and trade show signage. A consistent trade show exhibit will be remembered long after the event.

Don't expect to just show up at the exhibit and get a huge amount of traffic; it takes work and planning to reach those results. With these tips and a well-designed trade show exhibit from Smash Hit Displays, you are on your way to getting the results you want!

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

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We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.